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Brand identity design, which involves the design of logos and branding, enables businesses to communicate to their target audience. It is a visual representation of a business and its values, incorporating what the business does, what its aims are and how they wish to be perceived by customers.

Identity design helps to build memorable and positive experiences, and is a key element of marketing campaigns. A business’s identity needs to set them apart from their competition, stand out and say something, and help build a relationship with customers.