Services: Branding, Graphic Design, Art Direction
Copywriting, Identity, Print, Digital
Established in 1931, the Jewellers Association of Australia (JAA) works to represent and protect the interests of the jewellery industry and its consumers. With a membership of around 1100 outlets, the JAA is a national organisation that covers all areas of the jewellery industry – from manufacturing, wholesaling, distribution to retail.
Jewellers Association of Australia (JAA) needed an update and brand evolution so it would accommodate their new member and partner identities. The team at Made tweaked the design to flow seamlessly on relevant collateral including letterheads and envelopes. A renewal campaign was also launched for JAA including a print advertisement and postcard.