Branding is so important because not only does it make a memorable impression on your customers, but it also allows your clients to know what to expect from your company. Therefore having a strong brand image is essential and one that is created by aligning with your company values and customer aspirations. The following four questions below will help you get started.
Question 1 . WHO ARE MY CUSTOMERS?
First question to ask is, Who are your clients and who do you want your clients to be? Are your ideal clients already finding you or are you not quite reaching your clients?
It’s not always possible to serve everyone. Refining your focus and identifying the sorts of clients that you want to speak to is key. From here, you can identify what is missing and be able to provide value more specific to your customers’ needs.
Question 2. WHAT VALUE DO I PROVIDE?
After identifying your target audience and customers, you can now ask the question, what value do I provide? Or to put in other words, how can I better serve the needs of my clients? These answers will help open up what you can improve about your business.
Question 3. HOW CAN I BETTER DELIVER VALUE TO MY CLIENTS?
This question relates to your services, products and customer service. Identifying the how is important by evaluating your current methods and what you can build upon. Every element of your business adds to your reputation which enhances your brand.
Question 4. WHAT IS MY COMPETITIVE EDGE?
What advantage do you have over your competitors? What do you do different from your competitors? Why should a potential client choose you?
Knowing what it is that sets you apart provides you with an edge that is also very useful when it comes to rebranding your business.
The above questions are simple and short but when honestly answered can help you with communicating your brand to designers and enable them to create or recreate a brand image that is best tailored to you.