What is a Brand Persona and why your brand needs one

Image by Dmitri Popov

What is a Brand Persona?

 A brand persona is the personification of the values of a brand. A character who will dictate the tone of a brand, the language and style of it. It’s an avatar that you have in mind while shaping the way your business and brand is presented to the world. Having a persona in mind is a great tool and helps a lot in establishing a connection with your target market. 

What’s the use of considering a brand persona? 


A brand persona helps ensure that the same tone is used in all campaigns, postings and interactions with the public, always keeping the  company values, aesthetics and purpose in mind. In addition, you will be able to communicate in a more human and natural way, bringing more authenticity and proximity to those you’re serving. 

How to create a Brand Persona for your brand: 

The best way to start creating a brand persona is by asking yourself this question, “If my brand was a person, what would it look like?, Who would he/she be?” This involves thinking about feelings, emotions, styles and ideas. To make this idea easier, here are some thoughts that will help you create a persona around your brand and bring it more ‘to life’!

1) Brand pillars – What are your company and business values? What are the things that matter most?

2)   Essence of the brand – Describe the personality of your business and products. What feelings do you come up with? What does the service make your audience feel?

3).  Brand Promise – Reasons that someone prefers your brand over the competition. What promise does your brand make that others don’t or cannot?

4)   Mission – Why does your business exist? Who do you serve? Of course profit is always the primary consideration of any business, but the real impact of your business lies in the way you serve your customers and clientele. 

In order for your brand to be seen as you really want it, you need a communication and marketing strategy that is consistent with your values, purpose and identity. 

These values need to be expressed in every way possible. 

This includes the way you interact with your customers and the entire consumer journey including how your brand is presented visually across different mediums. 

The modern day client wants to be heard and also wants to be able to talk to producers and business owners. Having that instant connection and access is crucial. Today a customer is no longer satisfied in solving his problems in a bureaucratic and impersonal way. On the other hand, he loves brands that have a personalised service. 

In this context, it is essential that customers identify with their brand, and that’s why having a brand persona strategy becomes so important these days. 

If you have any queries about creating a rad brand for your business, or updating your already existing one, contact us on 1300 877 503, or email studio@madeagency.com. We would love to discuss how we can help you! 

Remember these 5 things when creating a new website

Image from Adam Birkett
Your business website is the gateway to the closure of new contracts, services and product sales. It’s your digital visit card. How will you create a visual invitation, something that will create a lasting impression?
Space between elements, effective internal search tools, and creative ways of inviting the user to interact with your website are some of the things we discuss in this post.
Although each client project will each have their own unique requirements, there are some steps that we have to follow to build a good website. The main point to remember when creating this design is the harmony between beauty and functionality.

We’ve put together our thoughts about some elements that together define the user experience:

1. Less is more

Clear intention is key. Know your why. Always keep it clean and uncluttered. This is the overarching philosophy here at Made Agency. We rarely read all the words on a website. Taking this into account, it is better to appeal to emotion and not to the amount of words. We also suggest using images as alternative ways to communicate your message.


2. Site hierarchy is everything 

You have a few seconds to get people’s attention and tell them what your site is about. If you establish a clear hierarchy for your information, readers can easily follow the visual information cues you have left. Then add colour, contrast, size and spacing to give more emphasis, and always be aware of what attracts attention on your page and make sure that it is always intentional.

3. Legibility as principle

The main purpose of a website is to showcase your mad skills, project yourself as an expert, pass on information and most importantly, make a sale, and this can only be done if people can read easily! Good legibility makes all the difference in a website. And for this is not very difficult:
– Contrast is the key. It is very important to have sufficient contrast between the background and the text so that it is very clear.
– You can not read what you do not see. The rule in general is that fonts less than 16pts are not used. But of course that number depends on which font you are using. The point here is that the text is large enough so that people can easily read your content.


4. Navigability to come across as a pro

Solid navigation helps search engines crawl your content, as well as improve the user experience. Your logo should have a link to the homepage for example. This is a common practice that your visitors are already accustomed to and that will save them some valuable clicks.
5. Responsive design is a must 
This is not anything new and it’s certainly not the latest innovation,  because being mobile is the new normal, but a couple of things to remember: make sure to put yourself in the user’s position and test all the pages, buttons and all actions that the user should take. With the new technological developments, modifying a site for its mobile version is becoming easier. But there are important differences between the big screen web and the mobile web that require special and delicate attention where a web designer can help!
Hope this helps when you’re creating a new website for your brand. We’d love to help you with anything you might want to create for your business. Email us at studio@madeagency.com, we would love to hear from you!

5 reasons to work with a graphic design agency

With online tools for design easily accessible, one might question the necessity of actually engaging a graphic design studio.
Why does one really need to hire a professional graphic design or an agency with a real understanding of design and commerce? The answer is simply this. With a graphic designer you will be able to create a recognised brand
in your market.
With it you will pique the interest of people who could be future consumers.
In addition to creating an identity for your brand; in the midst of massive competition, you need something that stands out and  will differentiate you from competitors.
Here are some ways a graphic design agency can positively progress your brand or product:

1) Visual identity 

Having a visual identity is all about maintaining consistency – of colours and fonts, so that they are always associated with the company.
One can create brand recognition with prospective clients with a good visual identity, because from their point of view, a strong identity generates a sense of belonging and reliability.

2) Differentiation from competitors 

With an extremely competitive market and many brands selling products similar to yours, you can differentiate yourself with the help of a graphic design agency. Thoughtful design will make you stand out in the middle of competition. With consistent advice on evolving and transforming your brand, you will not only learn how to create a great brand but how to stay on brand in everything that you release in the market. Treat your agency as a partner in building your brand, it’s a great opportunity to build your brand and business!

3) First impressions are what matter 

Before a customer can make a purchase from your brand, he must be attracted to it.
With a good graphic design, the first impression will be a good one,  and will boost  your brand and / or product.

4) Brand value 

With a consistent visual identity, you have  brand value.
Brand value  goes far beyond profit (although that is the consequence). It’s because of a value brand with a good visual identity, people pay $50 in a white shirt with a known logo and $15 for a totally white shirt.
With a good design, your brand will begin to have value, not only your product.

5) Clarity in communication 

Well done design can bring greater ease in communication.
Culturally, we associate some colours and shapes with certain products and experiences. Focusing on the consumer and how he reacts to certain sensory interactions makes it possible for us to have a clearer communication with them and thus easier for them to consume the brand.
In this way, having a visual identity, differentiating yourself from your competitors, creating great first impressions, increasing your brand value and having clarity all round in your communication are the top reasons why you need a graphic design agency asap!

Do you want to create a well-recognised brand?

Give us a call on 1300 877 503, or email studio@madeagency.com to find out how we can help you. We’d love to hear from you!

6 Reasons Why you Should Hire a Web Developer

Your website is the face of your brand on the internet because it provides a touch point for customers to gain information about the brand and see what your business is about. A good website should be interactive, aesthetic and easy to understand. You can read about what makes interactive and interesting web design here.

Having a good website is essential to reach and appeal to customers effectively, which is why it is important to hire a professional.

Thinking about that, we go through six reasons why you should hire a web developer rather than doing it yourself.

1. Save time

Attempting to DIY your website can be stressful and time consuming, with the end result often poorer quality. Enlisting the help of a professional can save the stress and let you focus on running your business – rather than learning code!

2. Search engine optimisation

Ensuring that your website is optimised to search engines is important in getting noticed. Web developers can make sure your website is coded in a way that helps your website rank better on search engines. This means that potential customers will see your website before competitors.

3. Device compatible

Websites should be compatible with all devices, including mobile, tablet and computer. Developers can make sure that your website works and looks great on all devices, which will help your brand reach more people and maintain credibility.

4. Custom designs

Using ‘cookie-cutter’ website templates available when designing your own website can look cheap and ineffective. Using a web developer allows you to customise the website to how you want it to look and can better match your branding and stand out from competitors.

5. User friendly

Having designed numerous websites, web developers have experience in making sure that websites are user-friendly. It is important to keep it simple and easy to use, to make sure users have a good website experience. Therefore, developers can design your website keeping in mind the user experience and website aesthetic, which will ensure your website looks good and is usable.

6. Greater credibility

A professionally designed website not only stands out from competitors, but adds credibility to your business. Web developers can ensure that the design aligns with your branding, integrates content well and is interactive for users. A website that looks professional will reflect on your brand and will add to your credibility as a business.

Using a professional web developer can add so much to your brand. Check out some of our web designs in our portfolio, or a few of websites we’ve designed in action here, here and here.

Has this post inspired you to use a professional for your website design? Give us a call on 1300 877 503, or email studio@madeagency.com to find out how we can help you.

3 Do’s and 3 Don’ts of Portfolios in Website Design

website design agency sydney

The portfolio of a website can be a great way to showcase your work. It provides a first impression of who you are as an individual or company. The way your portfolio is set out can impact how you are viewed as a creative and whether or not you gain clients.

We go through what to do and what not to do in your website portfolio.


1. Make it engaging

A portfolio should capture the attention of the viewer and make them want to delve further into your work. In order to do this, your portfolio should be engaging and exciting to look at. Finding creative ways to showcase your work, such as transitions and a mix of videos, photos and typography.

2. Have a range of content

Your portfolio should offer something for everyone to look at. By showcasing different categories and styles of your work, your portfolio will appeal to a wider range of viewers. In our portfolio, we include work from website design and stationary, to logo design and total rebranding. This not only makes it more interesting, but shows the variety of work we do!

3. Be the brand

One of the most important things to do is make sure that your portfolio reflects your brand as a whole. This includes your brand personality, design and values. Make sure that everything on your portfolio matches with your brand – from typography and content, to the overall design layout.


1. Make transitions too long

We say this a lot, but make sure your website transitions aren’t too long! If elements of the website take too long to load, users will get bored and frustrated, which will take away from your work. Keep it short and simple.

2. Make it hard to use

Like the transitions, the interface should also be simple and easy to use. Keeping the portfolio user friendly will ensure that they get the most out of your portfolio and enjoy the experience while they are there.

3. Avoid updating it

Users want to see what you’ve been working on; the latest and the greatest of your work! Make sure that your portfolio is kept current with new work so that you give a good range of content. This will keep it interesting and exciting for users.

Check out how we’ve put these tips into action in our portfolio.

New Year, New Branding? 5 Signs Your Business Needs a Rebrand

 Brand Design Agency

Happy New Year!  With 2019 upon us, many companies are considering to refresh their branding for the new year.  Deciding to rebrand your business can be a daunting idea.  It can be a great way to modernise your business and help your branding better reflect the company.  We recently went through 4 questions to ask yourself before rebranding  to help decide where to take your rebrand.

But how can you tell if your brand needs updating?

1. Your target audience has changed

If the people within your audience has changed, or your target demographic has changed or expanded, it is an obvious sign your brand needs updating.  Rebranding will help you better meet your target audience as your brand image and message will be more aligned.  It is important to refresh your brand to change as your customers change.

2. Your branding has matured

If your branding looks like it hasn’t been updated since you started the business, or it’s stuck in a fad from five years ago, it’s a good sign you need to change.  Rebranding can ensure your brand looks current, which can add to your credibility.

3. Your brand has changed

This is an obvious one.  If your branding doesn’t match your brand image, it’s time to rebrand.  Whether it is your offering, pricing or overall image that has changed, it is important to keep your branding consistent.

4. Your brand doesn’t stand out

When your brand is starting to look like your competitors, it’s a sign you need to change.  Using a creative agency like Made to rebrand can help you stand out from competitors, which will be better for business!

5. You aren’t happy with how your branding looks

This could be a combination of things.  You feel your branding doesn’t reflect the business, it’s outdated, or you’ve never really liked how it looked.  If you don’t like it, it’s likely that your customers won’t either.  Rebranding can help you love the way your brand looks and feel proud to show customers.

Has this post inspired you to rebrand in the New Year?  You can check out some of our rebrands in our porftolio.

Give us a call on 1300 877 503, or email studio@madeagency.com to see how we can help you.

Wrap up of 2018 at Made

branding companies Sydney
As 2019 is just days away, we reflected on a few of our projects from 2018 to wrap up the year that was.

The Skin Hospital

The Skin Hospital is a division of the not for profit Skin and Cancer Foundation Australia.  Made recently updated their logo to achieve a modern look that incorporated elements of their previous design.  This rebrand also involved redesigning stationery sets to reflect the new branding, creating a sophisticated and stylish look for the company.
  • brand design Sydney
    The new logo in gradient

Pryor Tzannes & Wallis

Pryor Tzannes & Wallis (PT&W Law)  have been industry leaders in commercial, property and insurance law since 1954.  We redesigned their logo to create an elegant and ornate look that reflected their experience and professionalism.  We also designed stationery sets and signage for their office to create a complete refresh of their brand.
  • branding companies sydney
    The new logo designed for PT&W Law.

Target Hunter

For business performance consultants, Target Hunter, Made recently assisted in developing their branding.  This involved creating a contemporary logo and matching stationery sets.  There are more projects in the work with Target Hunter for 2019, which will be a brand to watch.
  • The logo designed by Made for Target Hunter.

Richard Matthews

Strathfield based real estate agents, Richard Matthews, commissioned Made to undertake a complete rebrand in 2018.  We designed a new logo for a polished and classy look.  The rebrand also involved creating new stationery, with business cards incorporating the new logo with the lime green of their current branding.  Made also designed e-signatures, letterheads, folders and notepads to meet all functional needs of the business.
  • branding companies sydney
    The new logo designed for Richard Matthews by Made.

Blainey North

Blainey North is a global design firm, specialising in interior architecture and luxury environments.  They design for exclusive residences, five and six star hotels, as well as bespoke retail and commercial projects.  This year, Made updated the Blainey North website, to reflect the exclusive and sophisticated nature of the brand.
  • The home page for Blainey North designed by Made.
Do you need help with your branding and design needs for the new year?  Give us a call on 1300 877 503, or email studio@madeagency.com to find out how we can help you.

Creating Interesting and Interactive Web Design

Web Design Sydney Agency

When designing websites, it is important to keep the user in mind. Finding ways to attract their attention and make them want to explore the website is essential in having effective design. Creating an interactive web design that is interesting to users can make a big difference in the way your site is perceived and enjoyed.

There are three main elements that can help to make web design interesting: atmosphere, entertainment and surprise. Atmosphere is about creating a world for the viewer to explore within your content. Entertainment means meeting the senses of the users, making it interesting and communicating with the audience. Surprise involves generating layers of discovery, with new things to find within the website.

So how can you use these elements to achieve an interesting web design?

Create unexpected surprises

The element of surprise can be a great way to make your website more interesting. It allows you to lure the viewer in and make them want to explore more. However, be careful to make sure these surprises work well with the rest of the website and don’t overpower.

Keep it high quality

From videos and photos, to text and transitions, it is essential that your web design is at a high quality. Transition times should be quick and imagery should be high resolution. Poor quality design will detract from the viewer’s interest and make it less engaging.

Keep it simple

When making your website interactive, it is important not to try too hard. Sometimes the best websites use the most simple ideas. It’s all in the execution – do it well and you will have great web design!

Know your user

Knowing your target audience well can make sure you design what they will like. It will help you to add content that will interest them more, as well as use designs that they will like. Knowing your user before you start designing will make it easier for you to make it more interesting for them!

Let the user interact

Allowing the user to interact independently can make the website more interesting for them. Pressing a button to uncover something, or a play bar on a video can make your design more engaging. On the Made website, we use a play button on our show reel, as well as a collapsible navigation menu to let the user interact and make it more interesting.


Do you need help with making your website interesting and interactive for users? We can help! Give us a call on 1300 877 503, or email studio@madeagency.com to find out more.

3 Do’s and 3 Don’ts of Booklet Design

Booklet Design Agency

Booklets as a promotional tool can be a great way to showcase your products or services. It is an interactive way for users to touch or flip through the booklet, as well as keep or pass on to others. Getting the design of your booklet right is important to make sure it is effective, professional and engaging with readers.

We go through what to do and what not to do when designing booklets.


1. Get the imagery right

Using a right selection of images can make or break a booklet. Images attract attention and create a visual to go with the text that makes it easier to read. It is important to make sure that the images of a high quality, relate to the topic and aren’t cheesy.

2. Limit your fonts

As we discussed in our typography blog post, it is crucial to limit the number of fonts and emphasis used. Using only a few fonts can help make the booklet look more sophisticated and aesthetically pleasing.

3. Proofread, proofread, proofread

Make sure at least three people have read through the booklet before you send it off for printing. Check for spelling and grammatical errors, as well as things that don’t look quite right. If many people are going to read the booklet, you need to make sure it is professional.


1. Overcrowd

It is important not to overcrowd the booklet by cramming it full of text walls and images. This will make it difficult to read and overwhelming to look at. Avoiding overcrowding or leaving too much space in the booklet will help get the right balance to make your booklet look great.

2. Have a confusing layout

When designing your booklet, it is important to make sure that the layout flows well. Text and images should work hand in hand to create a story. Reader should not be having to look for where the paragraph goes, or what comes next when reading a booklet, it should be easy to read.

3. Forget the facts

Having a good design is just as important as having good copy on your booklets. Make sure that your information is easy to read, with enough facts to effectively convey your message. Your booklet should sell your brand as much as be aesthetically pleasing.

Check out some booklets we’ve recently created for our clients below.

  • Graphic Agency

Like what you see? Give us a call on 1800 877 503, or email studio@madeagency.com to find out more.

How to incorporate the Christmas spirit in your branding

brand design Sydney


As the holiday season is well and truly upon us, companies are beginning to add touches of Christmas cheer to their branding.  From Starbucks and the Christmas themed red cup campaign, to Coca Cola and the Christmas truck that gifts the popular soft drink to communities. Brands across the world are getting in on the festivities.

So, how can you add a bit of Christmas to your brand?

Changing your logo

Many companies change their logos for the festive season. From adding baubles and holly, to Santa hats and gift wrapping.  Woolworths added a small piece of holly to their green logo, which is a subtle way to show how they were getting into the Christmas spirit.

Update your website

From adding decorations to the website to increasing your Christmas themed content. Updating your website can be a great way to add some jolly cheer.  Many retail companies have joined in on this trend, offering customers advice on what to buy and other Christmas tips.

Sharing Christmas updates

Posting Christmas themed updates on social media can be a great way to get involved in the festivities.  Therefore you can show your followers how the brand is getting involved. It can be a great way to engage more with your customers.

Christmas email campaigns

Adding touches of Christmas joy to your e-newsletters can also add to your branding.  Brands do this by sending Christmas themed subject lines, changing the design of their email, or delivering specific festive content to receivers.

Christmas ads

With Christmas only days away, advertisements on radio, newspaper and television are increasingly Christmas themed.  Many companies add the Christmas spirit to their branding efforts by specifically promoting their offerings during the festive season. Offering new products and sales to entice buyers is also a good way to add Christmas spirit.


Adding the Christmas spirit to your branding can be a great way to engage more with customers by creating emotional connections.  Here at Made, we’ve been getting into the Christmas spirit by designing Christmas cards and setting up decorations around the office.