Inspired Intl. is one of the Asia Pacific’s leading destination events managers. They have a reputation for hosting innovative and inspiring events and conferences on behalf of the world’s largest organisations. Made was tasked with bringing that innovation and inspiration to their brand. We created an elegant and versatile corporate identity and an extended brand and website to allow this fine events company to put their best foot forward in front of their prestige clientele.
Just Booked is an innovative booking platform that allows drivers to reserve parking spaces at selected locations. Parking provider Divvy approached Made to give its new booking system a bright, bold personality. We developed a holistic brand dripping in primary colours to give the new service a sunny disposition.
Client: Vanuatu Government Services: Branding, Art Direction, Web Design, Strategy, Campaign, Digital
Made was engaged by the Vanuatu Government to build a brand that celebrated the nation’s commitment to craftsmanship and the strength of their organic agriculture.
We created a bold marque that allowed producers and makers to show the world that their products were proudly ‘Vanuatu Made’. The project involved the creation of a not-for-profit entity that supports Vanuatu businesses by giving them a wider domestic and international audience via the brand’s website and an extensive advertising campaign.
Firstly, let’s establish what we mean by ‘brand’. The brand of a company or business may hold different meanings to different people. For the sake of this article, a brand is not limited to merely a company name and logo. A brand encapsulates everything that a business is, it should be inextricably linked within all of a business’s processes and offerings.
Simply put, your brand is like the personality of your business. This is why it is important to build and maintain an image from the ground up.
As we have mentioned, your brand does not solely rely on your logo.
Although this is true, it should not take away from the significance of good logo design and implementation. Your logo ultimately embodies the brand of your business.
When someone sees your logo they should recall what they have heard about your business and what principals they associate your business with. Assuming you have a well-established brand and strong logo design, your first step towards integration should be putting your logo wherever you can.
Now, don’t go overdoing this, because that will actually hurt your brand. You should choose places like letterheads, document templates and email signatures as places where your brand can be integrated effectively.
Choosing places like these for your logo highlights communication as an important aspect of your company’s brand. In saying this, the way you communicate should be equally as reflective of your company’s ideals. When you mix good communication with effective logo implementation, you encourage positive connotations to be made between your logo and overall brand.
In this age of instantaneity, people are quick to make first impressions. This is especially significant in terms of online branding. In many cases, the first thing consumers will do before directly engaging with your business is to take a look at your website. It is important not only to have a website (if you don’t you should probably start there) but to also consolidate your brand within all aspects of your website. For example, say your company prides itself on its ability to be punctual and easy to work with. Now, imagine that a potential customer has been recommended to your business for exactly these reasons and decides to take a look at your website.
They are then met with long wait times on pages and a layout that is hard to follow. Not only will this risk client loss, but it also contradicts the values of your company and damages your brand. In this case, integrating your brand into your website is much more than simply pasting a logo over every page. It is making sure that your website is designed with the customer in mind and allows consumers to pinpoint what it is that your company values.
Next. Verbal communication. This is a simple one but is ultimately essential to the integrity of your brand. Whilst technology is swiftly eliminating much of the need for verbal customer interaction, it is still something that should be flawless. This means phone calls, sales calls, presentations, general meetings etc, should be conducted at a high standard. Nailing this aspect of your customer relations not only instils feelings of trust and confidence within your clientele but also reinforces your brand values.
There are countless ways in which a brand can make an impact. This is not only when you create a logo, or even your website. It includes landing pages, the way you put out written, audio or video content. At the end of the day, a brand is all about how you made your customers feel – it is a positive experience, one that has impacted their life in a good way.
For branding inquiries including creating visual identities, collateral and website creation, contact us here – firstname.lastname@example.org
“It takes 490 seconds for sunlight to reach earth. And your eyes.” – FOURNINETY
The primary logo design that Made has created for FOURNINETY has been inspired by the name, its story, its products and audience. To connect with select global fashionistas while conveying attention to detail and precision. Style with substance strengthened by the name’s roots. The font treatment and icon reflects quality, style and a worldly attitude. The symbol hints further at international inspiration and incorporate elements of a 90 degree angle ruler to form a designer number ‘4’ which echoes the ‘ninety’. This subtle and refined symbolism lends itself to future iconic branding and instantly sets the designer tone of the brand: FOURNINETY will focus on sophisticated designs inspired by contemporary high-fashion designer eyewear.
Belle Property Australasia is a sophisticated boutique real estate group based in Australia. Out team at Made, undertook a full branding and advertising campaign including online and print advertising, style guides, brochures, stationary and much more for the company.
ACY is a Sydney based forex trading education provider. Made created ACY’s new visual identity which captures the company’s premium trading services and further refl ects its slogan “Superior for Trading”. The arrow concealed within the letter Y symbolises a strong sense of direction and always hitting its fundamental target.
Client: Oxford Services: Branding, Branding Guidelines, Art Direction Copywriting, Identity, Print
Established in 1950, the Oxford Agency (Oxford) is one of inner Sydney’s oldest and most trusted real estate brands. Oxford is a name synonymous with integrity, excellence, and knowledge amongst clients and the real estate fraternity. Delivering exceptional results which increase the value of property portfolios is at the core of its work.
Client: Origin Services: Branding, Graphic Design, Identity, Print, Digital
Made was approached by the Australian Indigenous Insurance Group (AIIG) on its recent re-brand. The name Origin Insurance Brokers Pty Ltd was chosen to evolve the brand while paying respectful homage to Australia’s First People.
The logo is inspired by the Aboriginal art movement. The small circles represent a daub of paint, a common technique used by Aboriginal artists. The large circle or letter “O”, a metaphor for a growing star, or an explosion and the beginning or origin of everything. Both serif and san serif typography is used to highlight the contrast between the ancient aboriginal culture and the modern business environment in which the company operates.