Inspired Intl. is one of the Asia Pacific’s leading destination events managers. They have a reputation for hosting innovative and inspiring events and conferences on behalf of the world’s largest organisations. Made was tasked with bringing that innovation and inspiration to their brand. We created an elegant and versatile corporate identity and an extended brand and website to allow this fine events company to put their best foot forward in front of their prestige clientele.
Just Booked is an innovative booking platform that allows drivers to reserve parking spaces at selected locations. Parking provider Divvy approached Made to give its new booking system a bright, bold personality. We developed a holistic brand dripping in primary colours to give the new service a sunny disposition.
Client: Vanuatu Government Services: Branding, Art Direction, Web Design, Strategy, Campaign, Digital
Made was engaged by the Vanuatu Government to build a brand that celebrated the nation’s commitment to craftsmanship and the strength of their organic agriculture.
We created a bold marque that allowed producers and makers to show the world that their products were proudly ‘Vanuatu Made’. The project involved the creation of a not-for-profit entity that supports Vanuatu businesses by giving them a wider domestic and international audience via the brand’s website and an extensive advertising campaign.
You may already know this. What you may not know though is that design plays such an important role in the success of your marketing efforts. No matter how well you handle customer relations, or how high the quality of your product or service is, basic design elements can be the difference maker to your success.
When you think about your business, the first thing that might come to mind is your business name or logo. And this makes sense, it’s also going to be the first thing customers hear and see when researching your business.
Both give your brand identity. Your logo is like the face of your business. In saying this, it is important to make sure this face is as attractive as possible because you will likely be advertising it wherever you can. If you’re integrating your brand properly, you’ve probably added your logo to places like letterheads, document templates and email signatures.
Whilst this is a good sign of brand management, a poor logo design could be detrimental to all this hard work. Good design builds trust. It gives your business a more professional look. If your logo looks basic and outdated, potential clients will make assumptions about your business; that you can’t keep up with the times or perhaps that the quality of your product/service is subpar. People will make first impressions as soon as they see your logo, so make sure it’s a good one.
Marketing in the online realm has quickly become one of the best ways to sell a brand or idea. The success of this online marketing can all boil down your website’s performance and overall design. Web design encompasses both the aesthetic feel and general usability of a website. Despite what you might think, web design plays a crucial part in the representation of your brand and assists in shaping the opinions of your website visitors. On top of this, there are many factors that contribute to the efficacy of your web design.
Web building services like WordPress offer templates that can kickstart your design structure and organisation and help you adopt a more professional look for your brand. In this digital age, web design can be pivotal to the success of your marketing efforts and bad design can sometimes be as bad as not having a website at all. If your website is poorly designed, you run the risk of losing potential clientele. For instance, you might be thinking that the best way to attract business is by being unique and having an out of the box web design. This might be effective in some cases, however, confusion may arise for customers used to conventional layouts or those that are less tech-savvy.
One aspect of your marketing efforts where effective visual communication is essential is that of calls-to-action (CTA’s). This continues to play on that point about good web design. It is one thing to have a good web layout, but good web design includes things like CTA’s. Additionally, well-designed calls-to-action can do wonders for your marketing efforts. If they are well designed, they grab the attention of visitors and help convert readers into leads. These conversions are the ultimate goal of your marketing efforts and it is inevitable that good design boosts conversions. Another thing you can do is look at the analytics for these CTA’s, which allows you to measure the performance of such efforts.
Another area where design is very impactful is social media content. When creating daily, weekly or monthly content for the people who follow you, it is crucial that the design is not only eye-catching but also that the message is communicated loud and clear and has the right impression.
This also applies to how your emails are designed and laid out. The right design can carry all your content and encourage multi-level click-ins, whereas bad design might deter your audience, even if the content within is the best you’ve created. This is how important design; used in the right way, it will make or break how your audience connects with your brand, and eventually how they choose to spend their money on your products and services.
We’ve given you a few examples of how design plays a big part in your marketing efforts. If you are struggling to successfully market your business, it might mean that it’s time for a logo revamp, or possibly you need to restructure your website for easier accessibility. Whatever the case, use this article as a guide to direct you to better success in the marketing sphere.
We’re experts in website design and would love to help you create an exceptional brand. Check out our portfolio and if you like what you see, contact us – firstname.lastname@example.org
Firstly, let’s establish what we mean by ‘brand’. The brand of a company or business may hold different meanings to different people. For the sake of this article, a brand is not limited to merely a company name and logo. A brand encapsulates everything that a business is, it should be inextricably linked within all of a business’s processes and offerings.
Simply put, your brand is like the personality of your business. This is why it is important to build and maintain an image from the ground up.
As we have mentioned, your brand does not solely rely on your logo.
Although this is true, it should not take away from the significance of good logo design and implementation. Your logo ultimately embodies the brand of your business.
When someone sees your logo they should recall what they have heard about your business and what principals they associate your business with. Assuming you have a well-established brand and strong logo design, your first step towards integration should be putting your logo wherever you can.
Now, don’t go overdoing this, because that will actually hurt your brand. You should choose places like letterheads, document templates and email signatures as places where your brand can be integrated effectively.
Choosing places like these for your logo highlights communication as an important aspect of your company’s brand. In saying this, the way you communicate should be equally as reflective of your company’s ideals. When you mix good communication with effective logo implementation, you encourage positive connotations to be made between your logo and overall brand.
In this age of instantaneity, people are quick to make first impressions. This is especially significant in terms of online branding. In many cases, the first thing consumers will do before directly engaging with your business is to take a look at your website. It is important not only to have a website (if you don’t you should probably start there) but to also consolidate your brand within all aspects of your website. For example, say your company prides itself on its ability to be punctual and easy to work with. Now, imagine that a potential customer has been recommended to your business for exactly these reasons and decides to take a look at your website.
They are then met with long wait times on pages and a layout that is hard to follow. Not only will this risk client loss, but it also contradicts the values of your company and damages your brand. In this case, integrating your brand into your website is much more than simply pasting a logo over every page. It is making sure that your website is designed with the customer in mind and allows consumers to pinpoint what it is that your company values.
Next. Verbal communication. This is a simple one but is ultimately essential to the integrity of your brand. Whilst technology is swiftly eliminating much of the need for verbal customer interaction, it is still something that should be flawless. This means phone calls, sales calls, presentations, general meetings etc, should be conducted at a high standard. Nailing this aspect of your customer relations not only instils feelings of trust and confidence within your clientele but also reinforces your brand values.
There are countless ways in which a brand can make an impact. This is not only when you create a logo, or even your website. It includes landing pages, the way you put out written, audio or video content. At the end of the day, a brand is all about how you made your customers feel – it is a positive experience, one that has impacted their life in a good way.
For branding inquiries including creating visual identities, collateral and website creation, contact us here – email@example.com
When it comes to your website; whether you should design it on your own or hire a web designer is a question that is always on the agenda.
Your website is the foundation of your business. It showcases your products, services and your brand.
A web designer is specialised in different kinds of areas such as Typography, Colour Theory, Diagramming, Gestalt, among others to build websites that can convey business communication objectives of the clients and that easily facilitate business transactions.
In 2019, it has never been easier to put together your own website, with many tools now easily available online.
However, here are some points of why you should hire a web designer:
1. Save Time
No matter how big or small your business is, you will always have a lot to think about, to plan, do and make happen. Let’s face it: there’s no one more time poor than a business owner, especially one who is juggling the demands of multiple clients and also trying to get their business to grow.
Creating a website requires time, research, an understanding of your audience and how each website construction tool works. Leaving this in the hands of a web designer will leave you free to solve things that really only you can solve and that matter for the growth of your business.
2. Look professional from the very beginning
With a talented web designer helping you create your website and also with any design updates and marketing collateral you may need, your website will look much more professional from the outset.
Although this may generate a higher cost in the beginning, in the long run it will help in the sales and profit of the company. No one trusts a badly designed website.
3. SEO compliance
Nowadays, it’s just not enough to have a well designed and good looking website, it’s also important to be search engine aka Google optimised. A great website is all about being the right combination of quality content, responsive design and marketing.
This means the site structure, image optimisation, speed optimisation and having a mobile friendly design work together as moving parts of the same entity.
4. Custom design
The worst thing to do for your business is to create a website for the sake of creating one.
A good web designer will always have a process that involves aligning the website to your business, products and services. What are your business aims and objectives? What do you want to generate? How do you want to influence your audience and make a mark?
With a DIY approach, you will end up using a design that has already been created and that probably looks great, but doesn’t really function well as a business tool.
It should be the goal of every web designer to have a great knowledge of both design elements and the key SEO elements that need to be researched and put together before, during and after a website design project.
If you need a new website created for your business, we would love to chat with you!
As we begin a new blog series on all things design, we pay homage to the logo in our first post. Reviewing the foundation of all that is connected to brands and brand identity, the logo represents all that an organisation or a business stands for, and also what it creates and how it serves its audience.
This post will cover the basics. What a logo is, where they come from, who makes them and what they mean.
In the next few posts, we cover the process of designing a logo, and the steps we at Made Agency, follow while creating one for your company. In addition to this, we will also share why logo’s are so essential for a thriving business – especially for one in this digital age.
What is a logo?
Mostly, when asked about what a logo is, people imagine them to be symbols that contain some kind of abstract or pictorial element. For example, Nike’s ‘swoosh’ or WWF’s panda. As you may know, a logo may also contain letters, words numerals and punctuation marks. In fact, a logotype – is just that – the word that we get from the logo.
Logos are also part of what companies commonly refer to as ‘brand identities’. It is usually part of something bigger – an identity package. This can include a new name and a slogan/endline/tagline, the development of a corporate visual system, and a verbal ‘tone of voice’.
In the midst of all this, the logo remains the focal point of any identity system.
The creation of a logo is the largely considered the archetypal graphic designer’s art. It compresses meaning into a few noteworthy marks, it is the distillation of the big and complex into something that is simple and unique. As a communicator in the digital age, it will be hard to find another way to make your mark on the world, with your work.
Where do logos come from?
Logos seem to be as old as the dawn of evolution itself. With branding used to define ownership in the marking of cattle, in Ancient Egypt, and was also used by Greek and Roman craftsmen, which allowed goods to be traded anywhere in the world, and which continues in todays’ modern world, in the form of trademarks.
The packaging of early mass-produced goods in the 19th century was branded with company insignia to aid their distribution from centralized factories and also to differentiate them from locally produced competitor products.
A logo is useful both as an identifier and as a point of difference. Symbols are understood by people of different languages and cultures. As companies grew and diversified across industrial, commercial and national boundaries, the scope of identity programmes also expanded.
If you’re interested in creating a new identity or brand for your company, please contact us at firstname.lastname@example.org
Client: Advanced Residential Services: Branding, Graphic Design, Art Direction
Advanced Residential are a real estate agency who consider clients to be their most valuable asset. They specialise in creating personalised service which is of the highest standard. With this in mind Made Agency created an identity, symbol and other branding items which is designed to celebrate attention and dedication to success. The purple colour way was chosen to reflect the company’s standing as an elite brand who deliver exceptional service with superior results.
Client: Clifford Chance Services: Branding, Print, Digital
A continuing client of ours, Clifford Chance, is one of the leading law firms in the world. This global giant hosts 35 offices in 25 countries, priding it self on combining the highest global standards with local expertise. Many of the world’s leading organisations look to Clifford Chance not just for legal expertise but also for advice on business critical issues and marketing opportunities.
Made has designed Clifford Chance’s identity and stationery, and produces all of their social, special direct mail campaigns and events. The simple design reflects the company’s ease and professionalism in dealing with difficult law matters. The branding collateral uses a minimal colour palette to suitably reflect the high-end nature of the industry.
Services: Branding, Graphic Design, Identity
Vertua Limited (“Vertua”) is a residential property development company, based in Sydney, Australia. The business has operated continuously since 2004 undertaking residential development in both New South Wales and Queensland.
Our team at Made, created a sleek and contemporary website, and did a full brand identity for the company.