5 reasons why your business needs a website designer

When it comes to your website; whether you should design it on your own or hire a web designer is a question that is always on the agenda.

Your website is the foundation of your business. It showcases your products, services and your brand.

A web designer is specialised in different kinds of areas such as Typography, Colour Theory, Diagramming, Gestalt, among others to build websites that can convey business communication objectives of the clients and that easily facilitate business transactions.

In 2019, it has never been easier to put together your own website, with many tools now easily available online.

However, here are some points of why you should hire a web designer:

1. Save Time

No matter how big or small your business is, you will always have a lot to think about, to plan, do and make happen. Let’s face it: there’s no one more time poor than a business owner, especially one who is juggling the demands of multiple clients and also trying to get their business to grow.

Creating a website requires time, research, an understanding of your audience and how each website construction tool works. Leaving this in the hands of a web designer will leave you free to solve things that really only you can solve and that matter for the growth of your business.

2. Look professional from the very beginning

With a talented web designer helping you create your website and also with any design updates and marketing collateral you may need, your website will look much more professional from the outset.

Although this may generate a higher cost in the beginning, in the long run it will help in the sales and profit of the company. No one trusts a badly designed website.

3. SEO compliance

Nowadays, it’s just not enough to have a well designed and good looking website, it’s also important to be search engine aka Google optimised. A great website is all about being the right combination of quality content, responsive design and marketing.

 

This means the site structure, image optimisation, speed optimisation and having a mobile friendly design work together as moving parts of the same entity.

4. Custom design

The worst thing to do for your business is to create a website for the sake of creating one.

A good web designer will always have a process that involves aligning the website to your business, products and services. What are your business aims and objectives? What do you want to generate? How do you want to influence your audience and make a mark?

With a DIY approach, you will end up using a design that has already been created and that probably looks great, but doesn’t really function well as a business tool.

It should be the goal of every web designer to have a great knowledge of both design elements and the key SEO elements that need to be researched and put together before, during and after a website design project.

If you need a new website created for your business, we would love to chat with you!

Email us on studio@madeagency.com or call us here: 1300 877 503

 

The Duke

The Duke

Client: Fiducia
Services: Branding, Graphic Design, Copywriting
Identity, Print, Digital

Made Agency designed the branding and creative strategy for The Duke.The Duke of Wellington Hotel was known for it’s traditional and historic atmosphere, lending a sense of establishment and familiarity to the new development.
The branding has been designed to evoke a refined, established, yet modern aesthetic that reflects the amalgamation of the old and the new. The creative also has a framing/holding device around the spreads to highlight the imagery and make the images pop.

The marketing collateral continued the branding theme while highlighting the architecture and history of the surrounding area.

The Duke

Diamond Guild

Design agency sydney

Diamond Guild

Client: Diamond Guild
Services: Branding, Graphic Design, Art Direction
Copywriting, Identity, Print, Digital

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Diamond Guild

Port Authority

Port Authority

Client: Port Authority
Services: Branding, Digital

Port Authority of New South Wales is a State Owned Corporation (SOC) with responsibility for Sydney Harbour, Port Botany, Port Kembla and the ports of Newcastle, Yamba in the state’s Northern Rivers region and Eden in the far south.
Made refined the logo and colours in order to create a clean and crisp corporate image while also representing the company’s authority status. Made also updated the associated stationery for the Port Authority of New South Wales.

Port Authority

JAA

Brochure Design Company

JAA

Client: JAA
Services: Branding, Graphic Design, Art Direction
Copywriting, Identity, Print, Digital

Established in 1931, the Jewellers Association of Australia (JAA) works to represent and protect the interests of the jewellery industry and its consumers. With a membership of around 1100 outlets, the JAA is a national organisation that covers all areas of the jewellery industry – from manufacturing, wholesaling, distribution to retail.
Jewellers Association of Australia (JAA) needed an update and brand evolution so it would accommodate their new member and partner identities. The team at Made tweaked the design to flow seamlessly on relevant collateral including letterheads and envelopes. A renewal campaign was also launched for JAA including a print advertisement and postcard.

JAA

Novati

Branding Identity Design Sydney

Novati

Client: Novati Construction
Services:Branding, Graphic Design, Art Direction
Identity, Print, Digital

Started in 1971 Novati Constructions is considered one of Sydney’s top construction companies. Made Agency completely redesigned the corporate identity and marketing material.

Novati