5 reasons why your business needs a website designer

When it comes to your website; whether you should design it on your own or hire a web designer is a question that is always on the agenda.

Your website is the foundation of your business. It showcases your products, services and your brand.

A web designer is specialised in different kinds of areas such as Typography, Colour Theory, Diagramming, Gestalt, among others to build websites that can convey business communication objectives of the clients and that easily facilitate business transactions.

In 2019, it has never been easier to put together your own website, with many tools now easily available online.

However, here are some points of why you should hire a web designer:

1. Save Time

No matter how big or small your business is, you will always have a lot to think about, to plan, do and make happen. Let’s face it: there’s no one more time poor than a business owner, especially one who is juggling the demands of multiple clients and also trying to get their business to grow.

Creating a website requires time, research, an understanding of your audience and how each website construction tool works. Leaving this in the hands of a web designer will leave you free to solve things that really only you can solve and that matter for the growth of your business.

2. Look professional from the very beginning

With a talented web designer helping you create your website and also with any design updates and marketing collateral you may need, your website will look much more professional from the outset.

Although this may generate a higher cost in the beginning, in the long run it will help in the sales and profit of the company. No one trusts a badly designed website.

3. SEO compliance

Nowadays, it’s just not enough to have a well designed and good looking website, it’s also important to be search engine aka Google optimised. A great website is all about being the right combination of quality content, responsive design and marketing.

 

This means the site structure, image optimisation, speed optimisation and having a mobile friendly design work together as moving parts of the same entity.

4. Custom design

The worst thing to do for your business is to create a website for the sake of creating one.

A good web designer will always have a process that involves aligning the website to your business, products and services. What are your business aims and objectives? What do you want to generate? How do you want to influence your audience and make a mark?

With a DIY approach, you will end up using a design that has already been created and that probably looks great, but doesn’t really function well as a business tool.

It should be the goal of every web designer to have a great knowledge of both design elements and the key SEO elements that need to be researched and put together before, during and after a website design project.

If you need a new website created for your business, we would love to chat with you!

Email us on studio@madeagency.com or call us here: 1300 877 503

 

Remember these 5 things when creating a new website

Creative Web Design Agency
Image from Adam Birkett
Your business website is the gateway to the closure of new contracts, services and product sales. It’s your digital visit card. How will you create a visual invitation, something that will create a lasting impression?
Space between elements, effective internal search tools, and creative ways of inviting the user to interact with your website are some of the things we discuss in this post.
Although each client project will each have their own unique requirements, there are some steps that we have to follow to build a good website. The main point to remember when creating this design is the harmony between beauty and functionality.

We’ve put together our thoughts about some elements that together define the user experience:

1. Less is more

Clear intention is key. Know your why. Always keep it clean and uncluttered. This is the overarching philosophy here at Made Agency. We rarely read all the words on a website. Taking this into account, it is better to appeal to emotion and not to the amount of words. We also suggest using images as alternative ways to communicate your message.

 

2. Site hierarchy is everything 

You have a few seconds to get people’s attention and tell them what your site is about. If you establish a clear hierarchy for your information, readers can easily follow the visual information cues you have left. Then add colour, contrast, size and spacing to give more emphasis, and always be aware of what attracts attention on your page and make sure that it is always intentional.

3. Legibility as principle

The main purpose of a website is to showcase your mad skills, project yourself as an expert, pass on information and most importantly, make a sale, and this can only be done if people can read easily! Good legibility makes all the difference in a website. And for this is not very difficult:
– Contrast is the key. It is very important to have sufficient contrast between the background and the text so that it is very clear.
– You can not read what you do not see. The rule in general is that fonts less than 16pts are not used. But of course that number depends on which font you are using. The point here is that the text is large enough so that people can easily read your content.

 

4. Navigability to come across as a pro

Solid navigation helps search engines crawl your content, as well as improve the user experience. Your logo should have a link to the homepage for example. This is a common practice that your visitors are already accustomed to and that will save them some valuable clicks.
5. Responsive design is a must 
This is not anything new and it’s certainly not the latest innovation,  because being mobile is the new normal, but a couple of things to remember: make sure to put yourself in the user’s position and test all the pages, buttons and all actions that the user should take. With the new technological developments, modifying a site for its mobile version is becoming easier. But there are important differences between the big screen web and the mobile web that require special and delicate attention where a web designer can help!
Hope this helps when you’re creating a new website for your brand. We’d love to help you with anything you might want to create for your business. Email us at studio@madeagency.com, we would love to hear from you!

5 Reasons to work with a Graphic Design Agency

Graphic Design Agency
With online tools for design easily accessible, one might question the necessity of actually engaging a graphic design studio.
Why does one really need to hire a professional graphic design or an agency with a real understanding of design and commerce? The answer is simply this. With a graphic designer you will be able to create a recognised brand
in your market.
With it you will pique the interest of people who could be future consumers.
In addition to creating an identity for your brand; in the midst of massive competition, you need something that stands out and will differentiate you from competitors.
Here are some ways a graphic design agency can positively progress your brand or product:

1) Visual identity 

Having a visual identity is all about maintaining consistency – of colours and fonts, so that they are always associated with the company.
One can create brand recognition with prospective clients with a good visual identity, because from their point of view, a strong identity generates a sense of belonging and reliability.

2) Differentiation from competitors 

With an extremely competitive market and many brands selling products similar to yours, you can differentiate yourself with the help of a graphic design agency. Thoughtful design will make you stand out in the middle of competition. With consistent advice on evolving and transforming your brand, you will not only learn how to create a great brand but how to stay on brand in everything that you release in the market. Treat your agency as a partner in building your brand, it’s a great opportunity to build your brand and business!

3) First impressions are what matter 

Before a customer can make a purchase from your brand, he must be attracted to it.
With a good graphic design, the first impression will be a good one,  and will boost your brand and / or product.

4) Brand value 

With a consistent visual identity, you have brand value.
Brand value goes far beyond profit (although that is the consequence). It’s because of a value brand with a good visual identity, people pay $50 in a white shirt with a known logo and $15 for a totally white shirt.
With a good design, your brand will begin to have value, not only your product.

5) Clarity in communication 

Well done design can bring greater ease in communication.
Culturally, we associate some colours and shapes with certain products and experiences. Focusing on the consumer and how he reacts to certain sensory interactions makes it possible for us to have a clearer communication with them and thus easier for them to consume the brand.
In this way, having a visual identity, differentiating yourself from your competitors, creating great first impressions, increasing your brand value and having clarity all round in your communication are the top reasons why you need a graphic design agency asap!

Do you want to create a well-recognised brand?

Give us a call on 1300 877 503, or email studio@madeagency.com to find out how we can help you. We’d love to hear from you!

How to incorporate the Christmas spirit in your branding

brand design Sydney

 

As the holiday season is well and truly upon us, companies are beginning to add touches of Christmas cheer to their branding.  From Starbucks and the Christmas themed red cup campaign, to Coca Cola and the Christmas truck that gifts the popular soft drink to communities. Brands across the world are getting in on the festivities.

So, how can you add a bit of Christmas to your brand?

Changing your logo

Many companies change their logos for the festive season. From adding baubles and holly, to Santa hats and gift wrapping.  Woolworths added a small piece of holly to their green logo, which is a subtle way to show how they were getting into the Christmas spirit.

Update your website

From adding decorations to the website to increasing your Christmas themed content. Updating your website can be a great way to add some jolly cheer.  Many retail companies have joined in on this trend, offering customers advice on what to buy and other Christmas tips.

Sharing Christmas updates

Posting Christmas themed updates on social media can be a great way to get involved in the festivities.  Therefore you can show your followers how the brand is getting involved. It can be a great way to engage more with your customers.

Christmas email campaigns

Adding touches of Christmas joy to your e-newsletters can also add to your branding.  Brands do this by sending Christmas themed subject lines, changing the design of their email, or delivering specific festive content to receivers.

Christmas ads

With Christmas only days away, advertisements on radio, newspaper and television are increasingly Christmas themed.  Many companies add the Christmas spirit to their branding efforts by specifically promoting their offerings during the festive season. Offering new products and sales to entice buyers is also a good way to add Christmas spirit.

 

Adding the Christmas spirit to your branding can be a great way to engage more with customers by creating emotional connections.  Here at Made, we’ve been getting into the Christmas spirit by designing Christmas cards and setting up decorations around the office.

3 Do’s and 3 Don’ts for the Intro page of your website

The intro page of a website can be a very helpful communication tool. It presents a business’s fundamental values in an engaging way.  While influences people into new worlds. Also builds up an optimistic image in a couple of seconds. It gives a warm welcome and motivates the user and potential customer to stay. Either turns up your message into people’s minds.

It makes visitors enter your website and leave with a smile on their faces.

Like a good movie trailer, it makes people curious and begging for more.

3 Do’s and 3 Don’t’s when creating this web presentation for clients:

3 Do’s :

  1. Educate and Entertain the viewer
  2. Respect bandwidth
  3. Provide a ‘Skip Intro’ button

3 Donts :  

  1. Be boring – try and tickle their interest in whatever it is you’re talking about
  2. Be ugly – be creative and make your intro visually pleasing
  3. Provide useless and irrelevant information

Six Steps To Incorporate Your Branding Into Your Social Media Presence

Six Steps To Incorporate Your Branding Into Your Social Media Presence

Graphic Design Studio in sydney, Brand Design Sydney.

It is becoming widely known that social media is now one of the best ways that brands can reach potential customers. No doubt, this can be a challenge for you, as it costs time – which could be spent on providing the core offering of your business.
Social Media, however, acts like the shop front for your brand. Your presence can be seen around the world and draw the attention of people who wouldn’t have otherwise been aware of your product or service. We are so lucky in the 21st Century to be living with globalisation and the ability to trade and market ourselves online. This is where your social media branding comes in to play. Just like a physical store, you want your potential customers to easily get a feel for what your business is all about.
You want them to assess your digital presence in a positive way, appreciating your business style and creating a longing to be a part of what you have to offer.

If you’re already an established business, chances are, you have a somewhat established brand personality. That’s a great start! If this isn’t the case, it’s super easy to build your style and work to keep this consistent throughout your daily business activities.
So without further ado, I’m going to run through six things you can do to make your online shopfront as appealing – and in the end, as profit generating – as possible.

1. Choose the right platforms for your brand
First things first, you need to work out where your customers are active and choose the right social media platforms for your brand. Make sure that you don’t spread yourself too thin as it’s better to do two or three platforms well, rather than have a sub-par effort on more platforms. The two most popular platforms for businesses are Facebook and Instagram. Facebook provides great reach and potential to connect with a high volume of people, some of who will likely be interested buyers. Targeting tools for ads can help you narrow down to your exact customer who will be more interested in what you have to offer, therefore making your ad-spend more effective. The platform is visual, favouring videos and images, however, it is common to have a fair amount of text alongside these updates. On the other hand, Instagram is based almost fully on the visual appeal of the images and videos you upload, with captions only providing the necessary information to go with the visuals. Pinterest is similar to Instagram in its focus on visual content, while Twitter use is not as widespread in Australia, making this platform slightly less valuable than Instagram and Facebook. Personally, I’d steer clear of Snapchat for businesses, unless your target audience is in between the ages of 16 and 22.

2. Craft an appealing, informative bio.
Your profile bio is the first thing people will see when they click on your profile so it is imperative that you nail this! Provide the key information of your business while also establishing your tone of voice (more on this later). Mentioning your industry, address, contact details and hours is the best way lay the initial groundwork with your potential followers. I see too many businesses that don’t utilise this area efficiently, leaving their viewers confused about what the brand offers or how to get in touch. It is also worthwhile including some details about your unique selling point, revealing your mission statement or business values to help identify with your viewers.

3. Your logo is the face of your brand – Use it as much as possible.
Every business needs a logo, it’s as simple as that. Using a logo in your content will create brand recognition and help your community remember who you are. Your logo should be featured not only as your display profile picture, but also in any original content you create. Much like you’d use your logo on your company documents such as invoices and reports, it’s a good idea to place your logo in the corner of your images or at the start or end of your videos. This means that when your content is shared, you’ll gain even further awareness through your recognisable logo – almost like word-of-mouth.

4. Add a splash of colour!
Now, let’s think about the predominant colour of your brand. If you have already set up a website, it is likely you’ll already have two or three colours that stand out on your site. These help portray the vibe of your brand, as each colour has its own deeper meaning. Colours set the mood and help build the tone of your brand. For example, if your colours are predominantly neutral with greys, beige or metallic colours at the forefront, this can establish a feel of luxury and sophistication. Just cast your mind back to year seven art class – red symbolises energy and power while cooler tones like greens and blues are more relaxing and refreshing to the viewer. Once you find your colour scheme, stick to it. This doesn’t mean you’ve got to put a green filter on every single one of your updates, but you can add your brand’s splash of colour here and there, throughout your social media profiles.

4. Establish your tone of voice.
What is your perception of me, based on what I’ve written so far? Am I female or male? Am I young or old? Do I have a friendly or stern personality? All of these aspects of human personality translate directly into your brand personality, whether that’s friendly, authoritative, professional… the list goes on. Your tone of voice is a key way for your customers to understand your brand and decide whether they would, in a way, get along with you.

5. Keep it consistent.
The last but definitely not least step for branding your social media is to keep it consistent. It is important to maintain the other steps in a consistent manner, making sure your logo, colour scheme and tone of voice are used regularly, throughout your business activities. This continuity is what builds a loyal community of followers as they know exactly what to expect when engaging with your brand. Regular updates on social media will keep your brand top of mind for your followers. Consider establishing a routine of posting, whether that’s everyday or only three times a week, depending on your brand content.

I hope these steps will help your social media efforts by implementing your unique and appealing branding, that only you can offer! If you’re having trouble with social media management and would prefer to outsource this work, get in touch with the experts at Crunchy Social for an affordable branding strategy and reliable social media management.

Brand Identity Design

The brand identity is the overall distinctive look of the company or person, and this extends beyond the logo. It will include its application on stationery, websites, advertisements and so on. If the logo is not shown, one should be able to tell the brand apart. For example,  a packet of sizzling fries in its fiery red colour will instantly remind one of McDonald’s fries, even when the name and the logo is not shown.

A logo is fixed, and minor changes can be made to keep up with the evolution of the brand, but the brand identity should be consistent and also flexible.

The elements that make up the brand identity will vary, and this also includes the typefaces, the choice of colours and imagery, and also the style of the copywriting.

Below are two examples of the work Made has created for  Pryor Tzannes & Wallis Solicitors & Public Notaries

The second one is the brand identity for The Skin Hospital.

As illustrated, the identity remains consistent across different mediums, and still manages to remain true to it’s original branding.

Brand Identity Design Agency

Brand Identity Design Sydney

Camden Council

Camden Council

Client: Camden Council
Services: Animation, Graphic Design, Art Direction

Made were commissioned to create a timeline and animation for Camden Council showing the growth that has been undertaken at the council over the last three years. We wanted to develop an emotive story and create a journey for the council that showcases the huge transformation that is taking place in the area.

Camden Council

Seacapital

Seacapital

Client: Seacapital
Services: Branding, Graphic Design, Art Direction, Website

Seacapital specialise in property management, residential sales and project marketing exclusively for developers. We wanted to create branding that was professional and eye-catching, incorporating ‘Sea’ into their iconography with using the typography to create a wave. We created their complete corporate identity including stationery, corporate documents, website and environmental signage.

Sea Capital

Corkscrew

Corkscrew Cellars

Client: Corkscrew Cellars
Services: Branding, Graphic Design, Art Direction, Website

Corkscrew Cellars’ boutique stores are all locally owned and operated. Behind their extensive selection of Australian, New Zealand and international wines, beers and spirits, are real people who live and breathe the industry. Made recently created a new website and identity to showcase this experienced and knowledgeable brand.

Corkscrew