5 reasons why your business needs a website designer

 professional website development

When it comes to your website; whether you should design it on your own or hire a web designer is a question that is always on the agenda.

Your website is the foundation of your business. It showcases your products, services and your brand.

A web designer is specialised in different kinds of areas such as Typography, Colour Theory, Diagramming, Gestalt, among others to build websites that can convey business communication objectives of the clients and that easily facilitate business transactions.

In 2019, it has never been easier to put together your own website, with many tools now easily available online.

However, here are some points of why you should hire a web designer:

1. Save Time

No matter how big or small your business is, you will always have a lot to think about, to plan, do and make happen. Let’s face it: there’s no one more time poor than a business owner, especially one who is juggling the demands of multiple clients and also trying to get their business to grow.

Creating a website requires time, research, an understanding of your audience and how each website construction tool works. Leaving this in the hands of a web designer will leave you free to solve things that really only you can solve and that matter for the growth of your business.

2. Look professional from the very beginning

With a talented web designer helping you create your website and also with any design updates and marketing collateral you may need, your website will look much more professional from the outset.

Although this may generate a higher cost in the beginning, in the long run it will help in the sales and profit of the company. No one trusts a badly designed website.

3. SEO compliance

Nowadays, it’s just not enough to have a well designed and good looking website, it’s also important to be search engine aka Google optimised. A great website is all about being the right combination of quality content, responsive design and marketing.

This means the site structure, image optimisation, speed optimisation and having a mobile friendly design work together as moving parts of the same entity.

4. Custom design

The worst thing to do for your business is to create a website for the sake of creating one.

A good web designer will always have a process that involves aligning the website to your business, products and services. What are your business aims and objectives? What do you want to generate? How do you want to influence your audience and make a mark?

With a DIY approach, you will end up using a design that has already been created and that probably looks great, but doesn’t really function well as a business tool.

It should be the goal of every web designer to have a great knowledge of both design elements and the key SEO elements that need to be researched and put together before, during and after a website design project.

If you need a new website created for your business, we would love to chat with you!

Email us on studio@madeagency.com or call us here: 1300 877 503

3 Do’s and 3 Don’ts for the Intro page of your website

The intro page of a website can be a very helpful communication tool. It presents a business’s fundamental values in an engaging way.  While influences people into new worlds. Also builds up an optimistic image in a couple of seconds. It gives a warm welcome and motivates the user and potential customer to stay. Either turns up your message into people’s minds.

It makes visitors enter your website and leave with a smile on their faces.

Like a good movie trailer, it makes people curious and begging for more.

3 Do’s and 3 Don’t’s when creating this web presentation for clients:

3 Do’s :

  1. Educate and Entertain the viewer
  2. Respect bandwidth
  3. Provide a ‘Skip Intro’ button

3 Donts :  

  1. Be boring – try and tickle their interest in whatever it is you’re talking about
  2. Be ugly – be creative and make your intro visually pleasing
  3. Provide useless and irrelevant information

Camden Council

Camden Council

Client: Camden Council
Services: Animation, Graphic Design, Art Direction

Made were commissioned to create a timeline and animation for Camden Council showing the growth that has been undertaken at the council over the last three years. We wanted to develop an emotive story and create a journey for the council that showcases the huge transformation that is taking place in the area.

Camden Council

Seacapital

Seacapital

Client: Seacapital
Services: Branding, Graphic Design, Art Direction, Website

Seacapital specialise in property management, residential sales and project marketing exclusively for developers. We wanted to create branding that was professional and eye-catching, incorporating ‘Sea’ into their iconography with using the typography to create a wave. We created their complete corporate identity including stationery, corporate documents, website and environmental signage.

Sea Capital

Corkscrew

Corkscrew Cellars

Client: Corkscrew Cellars
Services: Branding, Graphic Design, Art Direction, Website

Corkscrew Cellars’ boutique stores are all locally owned and operated. Behind their extensive selection of Australian, New Zealand and international wines, beers and spirits, are real people who live and breathe the industry. Made recently created a new website and identity to showcase this experienced and knowledgeable brand.

Corkscrew

ETF Securities

ETF Securities

Client: ETF Securities
Services: Marketing Online, Cooperate Communication, Print

ETF Securities Australia is an expert, independent provider of accessible investment solutions. We produce all of their corporate communication (including online and print marketing) and the design and production of their quarterly ETF Landscape information booklet.

ETF Security

Bendooley

Bendooley Estate

Client: Bendooley Estate
Services: Branding, Graphic Design, Art Direction, Website

Made Agency were commissioned to completely redesign and rebuild the website for Bendooley. We wanted to create a showpiece that really encapsulated the beautiful architecture and surrounding scenery of Bendooley’s grand estate. It is a spectacular destination within the Southern Highlands. We incorporated stunning imagery in the website design to showcase the beautifully preserved 200-acre property. We also built the booking platform with online payment gateway and made the site easily updatable so the client could update themselves with ease.

Bendooley

Mr. Juicy

Mr. Juicy

Client: Mr. Juicy
Services: Branding, Graphic Design, Art Direction, Packaging

Founded in 1985, Mr. Juicy is one of the oldest juice manufacturing companies in Vanuatu. For the re-launch of the brand, we rebranded Mr. Juicy, to give it a modern refresh. Introducing Mr. Juicy Kids with Apple, Pineapple and Orange as their signature flavours.

Mr. Juicy

First Equity

branding Company Australia

First Equity

Client: First Equity
Services: Branding, Graphic Design, Web Design, Art Direction

Formed in 2001, First Equity Partners established itself as a boutique tax advisor and transaction specialist. With expertise in a wide variety of industries, clients have been represented across the Hospitality, Media, Property, Pharmaceuticals, and Retail industries.

First Equity

Lite Distribution

graphic design studios melbourne 

Lite Distribution

Client: Lite Distribution
Services: Branding, Graphic Design, Web Design, Art Direction

Lite Distribution is the partner of choice for emerging vendors wanting a distributor that understands the competitive enterprise software marketplace. We offer bespoke distribution solutions with a low-cost approach, tailored for you.

Lite Distribution