3 Do’s and 3 Don’ts for the Intro page of your website

The intro-sequence of a website can be a very helpful communication tool. It presents a business’s fundamental values in an engaging way. It influences people into new worlds. It builds up an optimistic image in a couple of seconds. It gives a warm welcome and motivates the user and potential customer to stay. It burns up your message into people’s minds.

It makes visitors enter your website and leave with a smile on their faces.

Like a good movie trailer, it makes people curious and begging for more.

3 Do’s and 3 Don’t’s when creating this web presentation for clients:

3 Do’s :

  1. Educate and Entertain the viewer
  2. Respect bandwidth
  3. Provide a ‘Skip Intro’ button

3 Donts :  

  1. Be boring – try and tickle their interest in whatever it is you’re talking about
  2. Be ugly – be creative and make your intro visually pleasing
  3. Provide useless and irrelevant information

Six Steps To Incorporate Your Branding Into Your Social Media Presence

Six Steps To Incorporate Your Branding Into Your Social Media Presence

It is becoming widely known that social media is now one of the best ways that brands can reach potential customers. No doubt, this can be a challenge for you, as it costs time – which could be spent on providing the core offering of your business.
Social Media, however, acts like the shop front for your brand. Your presence can be seen around the world and draw the attention of people who wouldn’t have otherwise been aware of your product or service. We are so lucky in the 21st Century to be living with globalisation and the ability to trade and market ourselves online. This is where your social media branding comes in to play. Just like a physical store, you want your potential customers to easily get a feel for what your business is all about.
You want them to assess your digital presence in a positive way, appreciating your business style and creating a longing to be a part of what you have to offer.

If you’re already an established business, chances are, you have a somewhat established brand personality. That’s a great start! If this isn’t the case, it’s super easy to build your style and work to keep this consistent throughout your daily business activities.
So without further ado, I’m going to run through six things you can do to make your online shopfront as appealing – and in the end, as profit generating – as possible.

1. Choose the right platforms for your brand
First things first, you need to work out where your customers are active and choose the right social media platforms for your brand. Make sure that you don’t spread yourself too thin as it’s better to do two or three platforms well, rather than have a sub-par effort on more platforms. The two most popular platforms for businesses are Facebook and Instagram. Facebook provides great reach and potential to connect with a high volume of people, some of who will likely be interested buyers. Targeting tools for ads can help you narrow down to your exact customer who will be more interested in what you have to offer, therefore making your ad-spend more effective. The platform is visual, favouring videos and images, however, it is common to have a fair amount of text alongside these updates. On the other hand, Instagram is based almost fully on the visual appeal of the images and videos you upload, with captions only providing the necessary information to go with the visuals. Pinterest is similar to Instagram in its focus on visual content, while Twitter use is not as widespread in Australia, making this platform slightly less valuable than Instagram and Facebook. Personally, I’d steer clear of Snapchat for businesses, unless your target audience is in between the ages of 16 and 22.

2. Craft an appealing, informative bio.
Your profile bio is the first thing people will see when they click on your profile so it is imperative that you nail this! Provide the key information of your business while also establishing your tone of voice (more on this later). Mentioning your industry, address, contact details and hours is the best way lay the initial groundwork with your potential followers. I see too many businesses that don’t utilise this area efficiently, leaving their viewers confused about what the brand offers or how to get in touch. It is also worthwhile including some details about your unique selling point, revealing your mission statement or business values to help identify with your viewers.

3. Your logo is the face of your brand – Use it as much as possible.
Every business needs a logo, it’s as simple as that. Using a logo in your content will create brand recognition and help your community remember who you are. Your logo should be featured not only as your display profile picture, but also in any original content you create. Much like you’d use your logo on your company documents such as invoices and reports, it’s a good idea to place your logo in the corner of your images or at the start or end of your videos. This means that when your content is shared, you’ll gain even further awareness through your recognisable logo – almost like word-of-mouth.

4. Add a splash of colour!
Now, let’s think about the predominant colour of your brand. If you have already set up a website, it is likely you’ll already have two or three colours that stand out on your site. These help portray the vibe of your brand, as each colour has its own deeper meaning. Colours set the mood and help build the tone of your brand. For example, if your colours are predominantly neutral with greys, beige or metallic colours at the forefront, this can establish a feel of luxury and sophistication. Just cast your mind back to year seven art class – red symbolises energy and power while cooler tones like greens and blues are more relaxing and refreshing to the viewer. Once you find your colour scheme, stick to it. This doesn’t mean you’ve got to put a green filter on every single one of your updates, but you can add your brand’s splash of colour here and there, throughout your social media profiles.

4. Establish your tone of voice.
What is your perception of me, based on what I’ve written so far? Am I female or male? Am I young or old? Do I have a friendly or stern personality? All of these aspects of human personality translate directly into your brand personality, whether that’s friendly, authoritative, professional… the list goes on. Your tone of voice is a key way for your customers to understand your brand and decide whether they would, in a way, get along with you.

5. Keep it consistent.
The last but definitely not least step for branding your social media is to keep it consistent. It is important to maintain the other steps in a consistent manner, making sure your logo, colour scheme and tone of voice are used regularly, throughout your business activities. This continuity is what builds a loyal community of followers as they know exactly what to expect when engaging with your brand. Regular updates on social media will keep your brand top of mind for your followers. Consider establishing a routine of posting, whether that’s everyday or only three times a week, depending on your brand content.

I hope these steps will help your social media efforts by implementing your unique and appealing branding, that only you can offer! If you’re having trouble with social media management and would prefer to outsource this work, get in touch with the experts at Crunchy Social for an affordable branding strategy and reliable social media management.

Brand Identity Design

The brand identity is the overall distinctive look of the company or person, and this extends beyond the logo. It will include its application on stationery, websites, advertisements and so on. If the logo is not shown, one should be able to tell the brand apart. For example,  a packet of sizzling fries in its fiery red colour will instantly remind one of McDonald’s fries, even when the name and the logo is not shown.

A logo is fixed, and minor changes can be made to keep up with the evolution of the brand, but the brand identity should be consistent and also flexible.

The elements that make up the brand identity will vary, and this also includes the typefaces, the choice of colours and imagery, and also the style of the copywriting.

Below are two examples of the work Made has created for  Pryor Tzannes & Wallis Solicitors & Public Notaries

The second one is the brand identity for The Skin Hospital.

As illustrated, the identity remains consistent across different mediums, and still manages to remain true to it’s original branding.

Brand Identity Design Agency

Brand Identity Design Sydney

Jewellers Association of Australia

The Jewellers Association of Australia (JAA) are recognized as one of the most knowledgeable and innovative jewellers in Australia. Made recently designed an elegant new ad campaign which reflects JAA’s dedication to professionalism and ethical standards in the jewellery industry.

The Duke

Made Agency designed the branding and creative strategy for The Duke.

The Duke of Wellington Hotel was known for it’s traditional and historic atmosphere, lending a sense of establishment and familiarity to the new development.

The branding has been designed to evoke a refined, established, yet modern aesthetic that reflects the amalgamation of the old and the new. The creative also has a framing/holding device around the spreads to highlight the imagery and make the images pop.

The marketing collateral continued the branding theme while highlighting the architecture and history of the surrounding area.

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The Denturist

Made recently designed the logo and website for The Denturist, a unique dental prosthetics service. Made incorporated The Denturist brand values of comfort, warmth and quality to create a distinctive and timeless design that also reflects the premium nature of the brand. The website continued this theme in that it is concise, direct and easy to use, while communicating the specialised comfort fitting and service the business provides.

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Cumberland Property Consulting

Made was recently approached by Cumberland Property Consulting to design a brand identity which reflects the professional, mature, and conservative nature of the property industry. The colours were kept to a minimum, providing a sharp and clean look. To add depth to the business cards, Made designed a pattern based on the logo, which could be used throughout the brand identity.

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Walter Carter

Walter Carter

Client: Walter Carter
Services: Branding,Digital, Art Direction

Walter Carter Funerals in Sydney’s eastern suburbs is one of the oldest family owned funeral companies in Australia. Made Agency was engaged to refresh the branded identity on all printed and digital materials.
Made created a clean, modernised website in order to create a better customer experience and foster a greater online presence. The simple, geometric design is reflected across all the company’s business materials.

Walter Carter

Sharon Fiona

Made designed a structured yet elegant logo for contemporary cake designer, Sharon Fiona. A circle divided into quarters, the logo is inspired by a cake cut into four pieces. The ligature of the ‘f’ dotting the ‘i’ represents icing, or piping of a cake. Combined with the colour palette of robin-egg blue and soft copper, the branding expresses the graceful, ornate nature of the delicacies created.

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