Graphic designer to create a recognised brand – 5 reasons

With the graphic designer you will be able to create a recognised brand in the market. With it you will awaken the interest of people who could be future consumers. In addition to creating an identity for your brand; in the midst of massive competition, such graphic design will differentiate you
from competitors.
Here are some ways graphic design will affect your brand and / or product:

1) Visual identity 

Having a visual identity is all about maintaining a constancy of colours and fonts, so that they are always associated with the company. Subconsciously, customers will remember your brand when they see related things. Eventually, one can create a bond and recognition with the client with a good visual identity, because from their point of view, a strong identity generates a sense of belonging and reliability.

2) Differentiation of competitors 

With an extremely competitive market and many brands selling products similar to yours, differentiate yourself and an important point to attract new consumers and continue with the old ones. A thoughtful design will make you stand out in the middle of competition.

3) First impressions are what matter 

Before a customer can consume your brand, he must be attracted to it. With a good graphic design, the first impression will always be good and will boost the customer to the consumed of your brand and / or product.

4) Brand value 

With a consistent visual identity, you will have a brand value. This goes far beyond profit (though that is the consequence). It’s because of a value brand with a good visual identity, people pay $ 50 in a white shirt with a known logo and $ 15 for a totally white shirt. With a good design, your brand has begun to have value, not only your product.

5) Clarity in communication 

Well done design can bring greater ease in communication. Culturally, we associate some colours and shapes with certain products and experiences. Focusing on the consumer and how he reacts to certain sensory interactions makes it possible for us to have a clearer communication with them and thus easier for them to consume the brand.
In this way, having a visual identity, differentiating yourself from your competitors, creating great first impressions, increasing your brand value and having clarity all round in your communication are the top reasons why you need a graphic designer asap!

Do you want to create a well-recognised brand? Give us a call on 1300 877 503, or email studio@madeagency.com to find out how we can help you. We’d love to hear from you!

6 Reasons Why you Should Hire a Web Developer

Your website is the face of your brand on the internet because it provides a touch point for customers to gain information about the brand and see what your business is about. A good website should be interactive, aesthetic and easy to understand. You can read about what makes interactive and interesting web design here.

Having a good website is essential to reach and appeal to customers effectively, which is why it is important to hire a professional.

Thinking about that, we go through six reasons why you should hire a web developer rather than doing it yourself.

1. Save time

Attempting to DIY your website can be stressful and time consuming, with the end result often poorer quality. Enlisting the help of a professional can save the stress and let you focus on running your business – rather than learning code!

2. Search engine optimisation

Ensuring that your website is optimised to search engines is important in getting noticed. Web developers can make sure your website is coded in a way that helps your website rank better on search engines. This means that potential customers will see your website before competitors.

3. Device compatible

Websites should be compatible with all devices, including mobile, tablet and computer. Developers can make sure that your website works and looks great on all devices, which will help your brand reach more people and maintain credibility.

4. Custom designs

Using ‘cookie-cutter’ website templates available when designing your own website can look cheap and ineffective. Using a web developer allows you to customise the website to how you want it to look and can better match your branding and stand out from competitors.

5. User friendly

Having designed numerous websites, web developers have experience in making sure that websites are user-friendly. It is important to keep it simple and easy to use, to make sure users have a good website experience. Therefore, developers can design your website keeping in mind the user experience and website aesthetic, which will ensure your website looks good and is usable.

6. Greater credibility

A professionally designed website not only stands out from competitors, but adds credibility to your business. Web developers can ensure that the design aligns with your branding, integrates content well and is interactive for users. A website that looks professional will reflect on your brand and will add to your credibility as a business.

Using a professional web developer can add so much to your brand. Check out some of our web designs in our portfolio, or a few of websites we’ve designed in action here, here and here.

Has this post inspired you to use a professional for your website design? Give us a call on 1300 877 503, or email studio@madeagency.com to find out how we can help you.

3 Do’s and 3 Don’ts of Portfolios in Website Design

website design agency sydney

The portfolio of a website can be a great way to showcase your work. It provides a first impression of who you are as an individual or company. The way your portfolio is set out can impact how you are viewed as a creative and whether or not you gain clients.

We go through what to do and what not to do in your website portfolio.

Do’s:

1. Make it engaging

A portfolio should capture the attention of the viewer and make them want to delve further into your work. In order to do this, your portfolio should be engaging and exciting to look at. Finding creative ways to showcase your work, such as transitions and a mix of videos, photos and typography.

2. Have a range of content

Your portfolio should offer something for everyone to look at. By showcasing different categories and styles of your work, your portfolio will appeal to a wider range of viewers. In our portfolio, we include work from website design and stationary, to logo design and total rebranding. This not only makes it more interesting, but shows the variety of work we do!

3. Be the brand

One of the most important things to do is make sure that your portfolio reflects your brand as a whole. This includes your brand personality, design and values. Make sure that everything on your portfolio matches with your brand – from typography and content, to the overall design layout.

Don’ts:

1. Make transitions too long

We say this a lot, but make sure your website transitions aren’t too long! If elements of the website take too long to load, users will get bored and frustrated, which will take away from your work. Keep it short and simple.

2. Make it hard to use

Like the transitions, the interface should also be simple and easy to use. Keeping the portfolio user friendly will ensure that they get the most out of your portfolio and enjoy the experience while they are there.

3. Avoid updating it

Users want to see what you’ve been working on; the latest and the greatest of your work! Make sure that your portfolio is kept current with new work so that you give a good range of content. This will keep it interesting and exciting for users.

Check out how we’ve put these tips into action in our portfolio.

New Year, New Branding? 5 Signs Your Business Needs a Rebrand

 Brand Design Agency

Happy New Year!  With 2019 upon us, many companies are considering to refresh their branding for the new year.  Deciding to rebrand your business can be a daunting idea.  It can be a great way to modernise your business and help your branding better reflect the company.  We recently went through 4 questions to ask yourself before rebranding  to help decide where to take your rebrand.

But how can you tell if your brand needs updating?

1. Your target audience has changed

If the people within your audience has changed, or your target demographic has changed or expanded, it is an obvious sign your brand needs updating.  Rebranding will help you better meet your target audience as your brand image and message will be more aligned.  It is important to refresh your brand to change as your customers change.

2. Your branding has matured

If your branding looks like it hasn’t been updated since you started the business, or it’s stuck in a fad from five years ago, it’s a good sign you need to change.  Rebranding can ensure your brand looks current, which can add to your credibility.

3. Your brand has changed

This is an obvious one.  If your branding doesn’t match your brand image, it’s time to rebrand.  Whether it is your offering, pricing or overall image that has changed, it is important to keep your branding consistent.

4. Your brand doesn’t stand out

When your brand is starting to look like your competitors, it’s a sign you need to change.  Using a creative agency like Made to rebrand can help you stand out from competitors, which will be better for business!

5. You aren’t happy with how your branding looks

This could be a combination of things.  You feel your branding doesn’t reflect the business, it’s outdated, or you’ve never really liked how it looked.  If you don’t like it, it’s likely that your customers won’t either.  Rebranding can help you love the way your brand looks and feel proud to show customers.

Has this post inspired you to rebrand in the New Year?  You can check out some of our rebrands in our porftolio.

Give us a call on 1300 877 503, or email studio@madeagency.com to see how we can help you.

Wrap up of 2018 at Made

branding companies Sydney
As 2019 is just days away, we reflected on a few of our projects from 2018 to wrap up the year that was.

The Skin Hospital

The Skin Hospital is a division of the not for profit Skin and Cancer Foundation Australia.  Made recently updated their logo to achieve a modern look that incorporated elements of their previous design.  This rebrand also involved redesigning stationery sets to reflect the new branding, creating a sophisticated and stylish look for the company.
  • brand design Sydney
    The new logo in gradient

Pryor Tzannes & Wallis

Pryor Tzannes & Wallis (PT&W Law)  have been industry leaders in commercial, property and insurance law since 1954.  We redesigned their logo to create an elegant and ornate look that reflected their experience and professionalism.  We also designed stationery sets and signage for their office to create a complete refresh of their brand.
  • branding companies sydney
    The new logo designed for PT&W Law.

Target Hunter

For business performance consultants, Target Hunter, Made recently assisted in developing their branding.  This involved creating a contemporary logo and matching stationery sets.  There are more projects in the work with Target Hunter for 2019, which will be a brand to watch.
  • The logo designed by Made for Target Hunter.

Richard Matthews

Strathfield based real estate agents, Richard Matthews, commissioned Made to undertake a complete rebrand in 2018.  We designed a new logo for a polished and classy look.  The rebrand also involved creating new stationery, with business cards incorporating the new logo with the lime green of their current branding.  Made also designed e-signatures, letterheads, folders and notepads to meet all functional needs of the business.
  • branding companies sydney
    The new logo designed for Richard Matthews by Made.

Blainey North

Blainey North is a global design firm, specialising in interior architecture and luxury environments.  They design for exclusive residences, five and six star hotels, as well as bespoke retail and commercial projects.  This year, Made updated the Blainey North website, to reflect the exclusive and sophisticated nature of the brand.
  • The home page for Blainey North designed by Made.
Do you need help with your branding and design needs for the new year?  Give us a call on 1300 877 503, or email studio@madeagency.com to find out how we can help you.

Creating Interesting and Interactive Web Design

Web Design Sydney Agency

When designing websites, it is important to keep the user in mind. Finding ways to attract their attention and make them want to explore the website is essential in having effective design. Creating an interactive web design that is interesting to users can make a big difference in the way your site is perceived and enjoyed.

There are three main elements that can help to make web design interesting: atmosphere, entertainment and surprise. Atmosphere is about creating a world for the viewer to explore within your content. Entertainment means meeting the senses of the users, making it interesting and communicating with the audience. Surprise involves generating layers of discovery, with new things to find within the website.

So how can you use these elements to achieve an interesting web design?

Create unexpected surprises

The element of surprise can be a great way to make your website more interesting. It allows you to lure the viewer in and make them want to explore more. However, be careful to make sure these surprises work well with the rest of the website and don’t overpower.

Keep it high quality

From videos and photos, to text and transitions, it is essential that your web design is at a high quality. Transition times should be quick and imagery should be high resolution. Poor quality design will detract from the viewer’s interest and make it less engaging.

Keep it simple

When making your website interactive, it is important not to try too hard. Sometimes the best websites use the most simple ideas. It’s all in the execution – do it well and you will have great web design!

Know your user

Knowing your target audience well can make sure you design what they will like. It will help you to add content that will interest them more, as well as use designs that they will like. Knowing your user before you start designing will make it easier for you to make it more interesting for them!

Let the user interact

Allowing the user to interact independently can make the website more interesting for them. Pressing a button to uncover something, or a play bar on a video can make your design more engaging. On the Made website, we use a play button on our show reel, as well as a collapsible navigation menu to let the user interact and make it more interesting.

 

Do you need help with making your website interesting and interactive for users? We can help! Give us a call on 1300 877 503, or email studio@madeagency.com to find out more.

3 Do’s and 3 Don’ts of Booklet Design

Booklet Design Agency

Booklets as a promotional tool can be a great way to showcase your products or services. It is an interactive way for users to touch or flip through the booklet, as well as keep or pass on to others. Getting the design of your booklet right is important to make sure it is effective, professional and engaging with readers.

We go through what to do and what not to do when designing booklets.

Do’s:

1. Get the imagery right

Using a right selection of images can make or break a booklet. Images attract attention and create a visual to go with the text that makes it easier to read. It is important to make sure that the images of a high quality, relate to the topic and aren’t cheesy.

2. Limit your fonts

As we discussed in our typography blog post, it is crucial to limit the number of fonts and emphasis used. Using only a few fonts can help make the booklet look more sophisticated and aesthetically pleasing.

3. Proofread, proofread, proofread

Make sure at least three people have read through the booklet before you send it off for printing. Check for spelling and grammatical errors, as well as things that don’t look quite right. If many people are going to read the booklet, you need to make sure it is professional.

Don’ts:

1. Overcrowd

It is important not to overcrowd the booklet by cramming it full of text walls and images. This will make it difficult to read and overwhelming to look at. Avoiding overcrowding or leaving too much space in the booklet will help get the right balance to make your booklet look great.

2. Have a confusing layout

When designing your booklet, it is important to make sure that the layout flows well. Text and images should work hand in hand to create a story. Reader should not be having to look for where the paragraph goes, or what comes next when reading a booklet, it should be easy to read.

3. Forget the facts

Having a good design is just as important as having good copy on your booklets. Make sure that your information is easy to read, with enough facts to effectively convey your message. Your booklet should sell your brand as much as be aesthetically pleasing.

Check out some booklets we’ve recently created for our clients below.

  • Graphic Agency

Like what you see? Give us a call on 1800 877 503, or email studio@madeagency.com to find out more.

How to incorporate the Christmas spirit in your branding

brand design Sydney

 

As the holiday season is well and truly upon us, companies are beginning to add touches of Christmas cheer to their branding.  From Starbucks and the Christmas themed red cup campaign, to Coca Cola and the Christmas truck that gifts the popular soft drink to communities. Brands across the world are getting in on the festivities.

So, how can you add a bit of Christmas to your brand?

Changing your logo

Many companies change their logos for the festive season. From adding baubles and holly, to Santa hats and gift wrapping.  Woolworths added a small piece of holly to their green logo, which is a subtle way to show how they were getting into the Christmas spirit.

Update your website

From adding decorations to the website to increasing your Christmas themed content. Updating your website can be a great way to add some jolly cheer.  Many retail companies have joined in on this trend, offering customers advice on what to buy and other Christmas tips.

Sharing Christmas updates

Posting Christmas themed updates on social media can be a great way to get involved in the festivities.  Therefore you can show your followers how the brand is getting involved. It can be a great way to engage more with your customers.

Christmas email campaigns

Adding touches of Christmas joy to your e-newsletters can also add to your branding.  Brands do this by sending Christmas themed subject lines, changing the design of their email, or delivering specific festive content to receivers.

Christmas ads

With Christmas only days away, advertisements on radio, newspaper and television are increasingly Christmas themed.  Many companies add the Christmas spirit to their branding efforts by specifically promoting their offerings during the festive season. Offering new products and sales to entice buyers is also a good way to add Christmas spirit.

 

Adding the Christmas spirit to your branding can be a great way to engage more with customers by creating emotional connections.  Here at Made, we’ve been getting into the Christmas spirit by designing Christmas cards and setting up decorations around the office.

3 Do’s and 3 Don’ts for Integrating Content in Website Design

Website Design Agency Australia

 

Integrating a range of content in website design can be what makes a good website great.  It can make it more entertaining for users and showcase the brand in a more comprehensive way.  By using a range of text, images and videos, your website can meet user needs more efficiently and help them better understand content.  

In this post we look at what to do and what to avoid when using a range of content in web design.

Do’s: 

1. Give an appropriate mix

The most important thing when integrating content is knowing your customer.  Do they prefer to read text, or watch videos?  Do photos attract their attention more, or would animations help?  Knowing what your typical user likes is the place to start in working out what content to include. 

2. Provide different paths to content

It is essential to allow users to access the content at their free will.  This will allow them to seek out the content that appeals to them most.  On our home page, we offer users a showreel video, as well as links to different projects we have worked on.  This allows our users to watch the video, or look through portfolios depending on what they’re looking for.

3. Look at the overall design 

When integrating content, it is important to make sure that it works as a whole.  Make sure that design wise it is appealing, but contains enough information to effectively convey your message to users and potential customers.  Look at how the content fits into the website design in order to make sure it fits together well. 

Don’ts:

1. Make the interface too complex

For the content to have an integrated feel, it is important that the interface is not too complex.  Keep it simple so that content flows and works with the overall design of the website.  Cluttered content can be overwhelming for users.

2. Have one-way access to information 

Make sure that users aren’t forced to look at all content available.  As we said earlier, make sure that there are different paths to access content so that users can look at their leisure.  If users aren’t given options for content, they may get frustrated with the website and move somewhere else.

3. Include content for the sake of it

If content doesn’t match, or the video restates what the text says, don’t include it.  Don’t overload the user with too much content as it can take away from the message.  Keep it simple and make sure it flows. 

 

Check out how we’ve integrated content for some of our clients in our portfolio.  

Call us today on 1300 877 503, or email studio@madeagency.com to see how we can help! 

Interview with our Senior Designer Christina

Meet Christina, our senior designer at Made Agency who loves design, dogs and essential oils. We sat down with Christina for a chat about design trends, branding and consistency.

1. What are the three most important things you’ve learnt while working on creating brands?

The most important thing for me when designing a brand is to follow my personal process. Everybody has their unique way how to produce something amazing, find your own and stick with it! Secondly, truly understand who is the ‘person’ behind the brand. What makes them tick, what’s their tone of voice, how do they act, what are their hopes and fears. This part I always call the ‘Therapy stage’, because coaxing out of a client what is really needed is a bit like being a therapist: ask the right questions, listen, listen, listen, and listen some more. Last but not least, think before you start. Digest all the information you collected from your client and your other research. Let it sit for a little while and brew in the back of your head and in your heart, then you will create something that is truly right for the client and long lasting.

2. What design trends do you find compelling?

I would like to say I’m not swayed too much by design trends. As a creative you develop your own style at some point and the project should really drive the aesthetic. I’m against designing in a certain way just because it’s trendy now, three months down the line it won’t anymore and neither will your design.

3. How can companies keep their brand consistent via all distribution channels?

I think being consistent comes down to being considered and having good project management. When creating a brand identity, you are creating an entire world. You have to consider how the brand lives in all the different environments making up this world. And later, you need to have allocated enough time to let your brand unfold in print, digital, environment, etc. If you don’t, your brochure might look amazing but then your website feels like an afterthought.

4. What should companies keep in mind when refreshing existing or old brands?

That depends on the brand and their customers, really. Sometimes it’s good to go slow and refresh your brand incrementally, not to shock and possibly lose your customers, but to take them on a journey. By saying that, some brands have evolved in to something very different and their customers are just waiting for that big bang, for the brand to change and really reflect who they have become.

5. What drew you to the Made aesthetic?

I felt drawn to Made because of the very considered and confident approach to design, as well as the broad range of really interesting projects. But the selling argument was Hippa, the studio staffy!

Christina and the studio staffy, Hippa