Leg room. Lumbar support. A nice bed made up with crisp linen. Warm blankets. Suited and booted smiles. Filet mignon. Free-flowing champagne. Mile-high Mai Tais. Double breasted blazers. Hand-rolled Cubans. Single malts. A well-stocked and tended bar. These were all par for the course for your stock standard air traveller decades ago.
Throughout the 60s, 70s and a decent chunk of the 80s, air travel was a truly refined experience.
In their heyday, national airlines acted as de-facto ambassadors on global tours of duty and each flight was a major opportunity to curry up some serious international clout.
From check-in to take-off to touch-down, airlines and airports took the customer experience seriously.
No bag tag, boarding pass, blouse, blazer, timetable book, poster, livery, seat trim, menu, wine list, pillbox hat or hemline escaped careful aesthetically-minded scrutiny in the battle for hearts, minds and bums on seats.
Passengers loved it and airlines were rewarded handsomely for their service.
As rising oil prices, battles between labour and capital and sweeping airline privatisations began to put spreadsheets at the heart of airline decision making, (and probably rightly so to a degree) CEOs tended to push design and the customer experience into the too hard and too unnecessary basket.
We can point to a number of reasons that explain how air travel has evolved the way it has.
Market and labour competition from low-cost carriers and a global drop in union representation among airline staff has seen the quality of inflight service decline due to overworked and underpaid cabin crew.
Advances in materials and their use in slimline seating have allowed more passengers to cram in making it cheaper for more people to travel.
A half-inch thick piece of tech has been able to arm travellers with 1000s of hours of audio visual bliss at the tip of their noses.
Despite air travel becoming more accessible to more people and advances in tech allowing passengers to plug in to more inflight entertainment than ever before, the travelling experience remains hollow and air journeys are now considered something to be endured, not looked forward to.
Elevating Air Travel For All
Low cost carriers have done an excellent job in making air travel affordable for more and more people. That’s a great thing and they’ve well and truly proven that this is a lucrative segment of the market. Now that this sector has cemented its maturity, there’s considerable scope to elevate the customer experience.
We here at Made HQ have come up with eight not-too-difficult and not-too-costly fixes for finessing the future of low cost air travel.
1. Tighten Up Your Tail
A tin of paint in a garish neon yellow costs the same as one carrying an elegant French navy. There’s no intrinsic reason why low-cost carriers have to look as cheap as their ticket price. Good design takes time and costs money but relative to other line-items on an airline’s expense sheet it offers incredible bang for your buck. If we were calling the shots at Jetstar or Ryanair HQ, we’d be getting out the swatches and dressing up our fleet in a premium shade of blue and plastering on a nice classic marque to command admiring eyeballs on any airfield it graces.
2. Excel At Ephemera
The meaning that can be derived from a nice piece of ephemera really shouldn’t be understated. A humble and historic boarding pass can bring back a flood of great memories for any sentimental traveller. We’d get our printers to work on an expanding suite of bag tags, luggage stickers, maps and posters to gift our passengers-cum-brand ambassadors.
3. Looking The Part
Who decided it was a good idea to put an adult woman in a black t-shirt with an orange trim and call that a uniform? For all its ills, fast fashion has democratised style and made looking sharp available to all. Airlines have no excuse for not draping their crew in hard-working dapper duds. We’d look to our friends at Muji and Uniqlo to smartly freshen up our aisles on a budget.
4. Menus Made For Mile-High Mastication
A stodgy sandwich and a muffin in a box does not a meal make. The human palette isn’t built to taste at 34,000 feet. Research has suggested that of our five key tastes, umami is the one that best stands the test of eating at altitude. We’d keep our dinner service simple and unpretentious with hot savoury staples built for quick-and-easy galley cooking.
5. Stretch Those Legs
Low cost carriers are expanding their route maps to include long haul routes and full-service carriers will no-doubt tweak their offerings to compete commercially. We’d take the bet that jettisoning a few rows of seating in order to space out the leg room in economy would be a revenue winner for those keen to trade off a little more cash for a lot more comfort.
6. Spruce-Up Security
In a post 911 world, we’ve come to expect and accept that a thorough scanning and frisking is a necessary component of any journey. To make things run slicker, we’d decentralise the security check and split it out by gate. That will reduce your line size and take the tension off stressed security staff facing unending swarms of neck-pillowed travellers.
7. Exceed Gate Expectations
Walk down any airport concourse before boarding and you’ll notice some resplendent flashes of uniform representing any number of airlines as staff prepare passengers for boarding. It seems like a missed opportunity not to offer a great cup of coffee or a nice, weighty magazine to all passers-by in an effort to showcase your airline’s stellar service to potential future customers. We’d knock together a great looking mobile unit that pumps out fine flat whites and displays a wide array of global print titles for pinching (if you’re a passenger) or purchasing (if you’re a passer-by).
8. Look After Your Front Line
Check-in staff and cabin crew can make or break an airline. Happy, friendly staff equals happy, friendly passengers. To befit their importance to an airline’s reputation, our front line staff would have a voice on our board and would be given a reasonable and regular work roster to give them security. We’d also fund hospitality and language training to help give our crew the leg-up over other airlines.
9. Engaging In-Flight And On-The-Ground
Most airline mags are a collage of products and places put together on the cheap. There’s a gap in the market for a premium travel-focused title with a slab of excellent news and reportage at the front of the book. Our perfect in-flight periodical would pull in the considered coverage offered by Jacobin, The Baffler, The Monthly and The Economist and mix it with the eye-popping travel coverage offered in Travel + Leisure, Holiday and YOLO. Such a collectable title would help sell our brand and it would command a nice sticker price at newsstands around the globe.
10. A Sympathetic C-Suite
We’d love to see airline CEOs get out on the front line more, seeking input from workers on the hangar floor and passengers, both frequent and infrequent. Understanding how an end user experiences your product will give you more insight than any spreadsheet. There are millions of great ideas floating in the consumer aether but you’ve got to go out and grab them.
Made Agency is a design and branding agency headquartered in leafy Double Bay, Sydney. For more ideas from us, follow us on Facebook, Instagram and LinkedIn.
Is your business in need of a spruce-up? We’re always keen for a chat. Drop us a line and we can get the ball rolling:
Many companies rebrand to evolve with their target audience and keep the brand current and distinguishable. It has been found that rebranding is effective in setting companies apart from competitors and consequently improving their overall performance. Rebranding also allows brands to change their focus to better reflect the company and connect with audiences more. To make the best rebranding decisions, you need a significant amount of thought and planning involved. We go through our top tips for finding inspiration when rebranding.
1. Talk to staff and customers
Companies can better understand how the brand is currently viewed if they talk with both staff members and customers. After that, you can determine goals or if the views of the company are currently aligned with that of customers. The process can give the brand an idea of where to start with their rebranding and ensure that decisions reflect customer and staff views.
2. Create mood boards
Looking at other brands for inspiration can also be a great way to find inspiration for where to take the rebrand. It can also help to give the creative team an idea of what you envision for the brand to guide them in designing the rebrand.
3. Find a graphic design team to rebranding
Graphic designers have extensive experience in rebranding and can not only help in generating content for your rebranding, but providing inspiration for where to go with it. At Made Agency, we specialise in rebranding, from creating new websites, to corporate documents and stationary.
As a branding agency, one of our recent projects was for Seacapital, a property management and marketing company exclusively for developers. This rebrand involved the creation of stationary, corporate documents, website and environmental signage. The vision was to make it professional and eye-catching, with inspiration for the design associated with sea in the name of Seacapital, which we used to create the idea of a wave in the logo.
Do you need help with your rebranding? Call us today on 1300 877 503, or email email@example.com to find out more.
Today we’re talking about things that can make a massive difference in the way we portray our brands online, through your online shop – your business website.
Here at Made Agency, we design and develop quite a few websites every year. As much as we love designing custom websites, we also do get requests to review and re-design websites that have been around for 3, 5 or even 10 years. After more than a decade of working on different kinds of projects, we have seen all kinds of business websites, and we know a thing or do about the ones that work best.
As soon as someone lands on the main landing page or the home page, it is essential that they understand and know immediately who you are and what you’re on about. Visitors usually spend 5-10 seconds or even less than that before the internet drives them to another link, so you don’t have a lot of time to make this happen!
We have a few key points that we run through to make sure that all those key points are hit, so if your website is not converting the way you would like it to, or not even attracting your ideal client – here’s a couple of tips to help you with that.
Think about this –
1. Would someone know what your business is about as soon as they land on the website? What elements convey that information?
2. Is there a call to action, an opt-in offer or a service offering so they know what to do next?
3. Is your design created to attract the client or is it distracting?
4. Do the images and graphic elements reflect your brand? Are you creating the content to reflect and enhance your brand or does it look like it belongs elsewhere?
Keeping in mind the points listed above, we have 3 points here that will consolidate the areas that are most important when trying to create a distinct and well-crafted website.
The Top 3 things that you’re possibly doing wrong on your website
The content on your website is too much
If you’re tempted to look at this heading and think that this is not really you, it most probably rings true for you. Most websites have a copy that is spilling out of every corner, and in most cases, it’s just- not- necessary.
With too much text, as important as it is, you run the risk of confusing the viewer, and this will, in most cases lead them to leave the website and not engage with you! All because they did not know where to look, what to do or where to go next.
This is a key point because your website is a strategic pointer towards your services and a key factor that will influence your marketing over the long (and short) term. It shouldn’t be all about your company and most importantly should not come across as a library of information.
Your website design only reflects your own personal style & design aesthetic, not your brand
The main purpose of a website is all about attracting and serving others. A website might look great to you but to someone visiting your brand, it might not create the same impression. We see this often especially with new business owners, and it’s completely understandable how you want to like and enjoy your own design and brand, but ultimately, you’re not working to attract yourself! You’re simply in business because you are looking to attract and serve others.
The best thing to do in this regard is to think about your ideal client and keep them front of mind when you are creating anything – whether that is the homepage or the services page – and even your portfolio. Show, don’t tell.
The solution? Learn about and focus in on your ideal client. Hone in on what makes them tick. Consider the style and design that your ideal client would be attracted to and marry that with your personal design preferences.
Creating a clear and crisp message about what your business does
Never assume that people will automatically understand what they’re meant to do when they land on your homepage. This is something that often happens and even though it’s something so simple and manageable, it still happens!
Like we mentioned before, it takes less than 10 seconds for a visitor to arrive, check your website, make an impression and then makes a (maybe permanent) decision of leaving your site (or staying if they love it!). This applies to businesses of every kind, products, and services, blogs and e-commerce sites. The header of the website, whether it’s an image or has the text laid in with it, should communicate what your business does and give the person an idea about the value you offer.
The solution to this would be crafting a one-sentence description near the top of your website that clearly articulates what you do, what makes you unique and difference, and how your product or service will change your customer’s life.
Take action! Check your homepage today, and go through the elements we’ve covered today. It would be even better to ask someone who is your target market, or a potential customer who has an interest and real need in your product or service and let them give you some honest feedback
Taking these 3 quick actions can really make a difference for your business.
If you’re ready to build a new presence and create a brand that you and your customers love, take a step today! Contact us on firstname.lastname@example.org, check out our portfolio and if you think it’s a good fit, we would love to hear from you!
You may already know this. What you may not know though is that design plays such an important role in the success of your marketing efforts. No matter how well you handle customer relations, or how high the quality of your product or service is, basic design elements can be the difference maker to your success.
When you think about your business, the first thing that might come to mind is your business name or logo. And this makes sense, it’s also going to be the first thing customers hear and see when researching your business.
Both give your brand identity. Your logo is like the face of your business. In saying this, it is important to make sure this face is as attractive as possible because you will likely be advertising it wherever you can. If you’re integrating your brand properly, you’ve probably added your logo to places like letterheads, document templates and email signatures.
Whilst this is a good sign of brand management, a poor logo design could be detrimental to all this hard work. Good design builds trust. It gives your business a more professional look. If your logo looks basic and outdated, potential clients will make assumptions about your business; that you can’t keep up with the times or perhaps that the quality of your product/service is subpar. People will make first impressions as soon as they see your logo, so make sure it’s a good one.
Marketing in the online realm has quickly become one of the best ways to sell a brand or idea. The success of this online marketing can all boil down your website’s performance and overall design. Web design encompasses both the aesthetic feel and general usability of a website. Despite what you might think, web design plays a crucial part in the representation of your brand and assists in shaping the opinions of your website visitors. On top of this, there are many factors that contribute to the efficacy of your web design.
Web building services like WordPress offer templates that can kickstart your design structure and organisation and help you adopt a more professional look for your brand. In this digital age, web design can be pivotal to the success of your marketing efforts and bad design can sometimes be as bad as not having a website at all. If your website is poorly designed, you run the risk of losing potential clientele. For instance, you might be thinking that the best way to attract business is by being unique and having an out of the box web design. This might be effective in some cases, however, confusion may arise for customers used to conventional layouts or those that are less tech-savvy.
One aspect of your marketing efforts where effective visual communication is essential is that of calls-to-action (CTA’s). This continues to play on that point about good web design. It is one thing to have a good web layout, but good web design includes things like CTA’s. Additionally, well-designed calls-to-action can do wonders for your marketing efforts. If they are well designed, they grab the attention of visitors and help convert readers into leads. These conversions are the ultimate goal of your marketing efforts and it is inevitable that good design boosts conversions. Another thing you can do is look at the analytics for these CTA’s, which allows you to measure the performance of such efforts.
Another area where design is very impactful is social media content. When creating daily, weekly or monthly content for the people who follow you, it is crucial that the design is not only eye-catching but also that the message is communicated loud and clear and has the right impression.
This also applies to how your emails are designed and laid out. The right design can carry all your content and encourage multi-level click-ins, whereas bad design might deter your audience, even if the content within is the best you’ve created. This is how important design; used in the right way, it will make or break how your audience connects with your brand, and eventually how they choose to spend their money on your products and services.
We’ve given you a few examples of how design plays a big part in your marketing efforts. If you are struggling to successfully market your business, it might mean that it’s time for a logo revamp, or possibly you need to restructure your website for easier accessibility. Whatever the case, use this article as a guide to direct you to better success in the marketing sphere.
We’re experts in website design and would love to help you create an exceptional brand. Check out our portfolio and if you like what you see, contact us – email@example.com
Firstly, let’s establish what we mean by ‘brand’. The brand of a company or business may hold different meanings to different people. For the sake of this article, a brand is not limited to merely a company name and logo. A brand encapsulates everything that a business is, it should be inextricably linked within all of a business’s processes and offerings.
Simply put, your brand is like the personality of your business. This is why it is important to build and maintain an image from the ground up.
As we have mentioned, your brand does not solely rely on your logo.
Although this is true, it should not take away from the significance of good logo design and implementation. Your logo ultimately embodies the brand of your business.
When someone sees your logo they should recall what they have heard about your business and what principals they associate your business with. Assuming you have a well-established brand and strong logo design, your first step towards integration should be putting your logo wherever you can.
Now, don’t go overdoing this, because that will actually hurt your brand. You should choose places like letterheads, document templates and email signatures as places where your brand can be integrated effectively.
Choosing places like these for your logo highlights communication as an important aspect of your company’s brand. In saying this, the way you communicate should be equally as reflective of your company’s ideals. When you mix good communication with effective logo implementation, you encourage positive connotations to be made between your logo and overall brand.
In this age of instantaneity, people are quick to make first impressions. This is especially significant in terms of online branding. In many cases, the first thing consumers will do before directly engaging with your business is to take a look at your website. It is important not only to have a website (if you don’t you should probably start there) but to also consolidate your brand within all aspects of your website. For example, say your company prides itself on its ability to be punctual and easy to work with. Now, imagine that a potential customer has been recommended to your business for exactly these reasons and decides to take a look at your website.
They are then met with long wait times on pages and a layout that is hard to follow. Not only will this risk client loss, but it also contradicts the values of your company and damages your brand. In this case, integrating your brand into your website is much more than simply pasting a logo over every page. It is making sure that your website is designed with the customer in mind and allows consumers to pinpoint what it is that your company values.
Next. Verbal communication. This is a simple one but is ultimately essential to the integrity of your brand. Whilst technology is swiftly eliminating much of the need for verbal customer interaction, it is still something that should be flawless. This means phone calls, sales calls, presentations, general meetings etc, should be conducted at a high standard. Nailing this aspect of your customer relations not only instils feelings of trust and confidence within your clientele but also reinforces your brand values.
There are countless ways in which a brand can make an impact. This is not only when you create a logo, or even your website. It includes landing pages, the way you put out written, audio or video content. At the end of the day, a brand is all about how you made your customers feel – it is a positive experience, one that has impacted their life in a good way.
For branding inquiries including creating visual identities, collateral and website creation, contact us here – firstname.lastname@example.org
If you’re an existing online business or an aspiring entrepreneur you’ve probably heard of e-commerce. E-commerce is all over the internet. Whenever you buy something online, you’re engaging in an e-commerce transaction.
Some websites make this process more fluid and straightforward for the user and others, not so much. WordPress is a platform that makes e-commerce easy. Through WordPress you have access to thousands of plugins, and among these is a multitude of plugins to help you with e-commerce on your site.
Now, depending on your needs, some of the following plugins might be better suited for your store. Some plugins are optimized for selling physical goods whilst others are better for selling digital goods. Below are 5 of the best plugins for e-commerce on WordPress, with some specialised for certain functions.
Not only is WooCommerce the most popular e-commerce plugin for WordPress, but it is also the plugin powering over a fifth of the top million websites using e-commerce technologies. Because it owned by the same company as WordPress, there is an abundance of add-ons and plugins that allow you to customize and tweak the way your e-commerce works and looks. It is not the cheapest of plugins, but definitely earns its worth as an all in one e-commerce tool. There is a big community behind WooCommerce and with this, big support networks available to help you out.
Easy Digital Downloads (EDD)
Easy Digital Downloads (EDD) as the name suggests, is an e-commerce plugin for WordPress that focuses on digital sales. From e-books, images, pdf files and tickets, Easy Digital Downloads is the optimal choice for your digital trading needs. WooCommerce does offer support for selling digital products, however, EDD makes this field their primary focus and provides all the tools necessary to manage this efficiently. This is also an affordable option for beginners as the core plugin is completely free. If you want to take things further with you e-commerce, you can opt for the yearly subscription.
Developers and beginners alike, Jigoshop is a plugin that is definitely worth checking out. Jigoshop is an e-commerce tool that is less complex than WooCommerce and allows you to layout and style your website with ease. On the other hand, it is also open source. This means that for more experienced web developers, you’ll be able to get into the coding of the plugin and really take customization to the next level. Jigoshop is not as popular as some of its counterparts and for this reason, the plugin is able to offer a more affordable service. Nonetheless, Jigoshop still offers its users a fast and reliable plugin fitted with all their e-commerce needs.
BigCommerce is an established e-commerce company and one of the biggest in the world. The company provides its own hosting and content management system and until recently, has not been compatible with WordPress. BigCommerce has now partnered up with WordPress and offers a plugin that seamlessly blends commerce experiences with WordPress’ sleek content management system. The plugin was designed in conjunction with WordPress experts and designed for the WordPress user, so you can expect smooth functionality between the pair.
WP EasyCart Shopping Cart
This last plugin is a great option for small business owners who want an online store but don’t want to spend an extensive amount of time learning how to use it. This plugin comes with all the e-commerce tools you need such as live shipping calculators and support for unlimited listings. On top of that you can sell both physical and digital goods and even ask for donations. There are several extensions that you can add-on to make your e-commerce an even simpler task, although this is where you will incur a cost. This cost is still cheaper than most charge for extensions and ideal for small businesses.
Depending on your business you might need to use 1-2 of the above on your site. We can work with all of these and many more if required.
If you would like to know more about how we create e-commerce sites, or have a chat about designing a new e-commerce function for your current website, let us know! Call us on 1300 877 503 or email email@example.com
Knowing when to redesign your website is an important aspect of staying relevant in an environment where style and technology are rapidly evolving. This post will help inform you of the telltale signs that suggest it’s time for a website revamp.
If you are reading this post, it probably means that you’re considering a change already. And if you are considering, you more than likely do need to redesign your website.
A simple but significant element of your website’s functionality is its speed.
This can be the deciding factor between whether a reader stays on or abandons your webpage. There are online services that allow you to test the speed of your website.
Obviously the quicker the better, but if your website is starting to get beyond the 3-second mark it’s probably time to update your site.
Alternatively, there are plugins such as W3 Total Cache you can use for your website that effectively increase overall performance and load times. They do this by caching data on the pages of your website, storing it in server for faster loading in the future.
Aside from speed, another basic factor relating to the functionality of your website is the links. Sometimes there are so many links on your website it’s hard to keep track of them. Despite this, it is integral to the reputation of your website to ensure that all the links on your website are working and are directing to the desired location. This means removing links to pages that no longer exist or filling in any gaps that may be present in your sitemap.
3. Responsive Design
Another important component of your web design to consider is your mobile presence if any. In this day and age, with mobile searches representing the majority of searches on the internet, it is essential to give consumers the opportunity to visit your website via a mobile device.
This is definitely an imperative step in making your website up to date and keeping users happy, although it may not call for a total site renovation. If your website was designed through WordPress, you’re in luck. WordPress provides website owners with plugins that seamlessly convert your existing website to one that is mobile friendly. Moreover, you are able to customise it your way and keep up with the times in the process.
The main objective of any website is to facilitate reader or customer conversions. The first impression a user makes when they reach your homepage is critical. It takes less than a second to form a first opinion on a website, so you need to make a quick impact. The first thing you’re going to want to concentrate on when redesigning your website is the sheer aesthetics of that homepage. Think about the layout, images, negative space, colour palette.
The visual elements are the most important things in those first few seconds, focus on the content when you’ve designed a website attractive enough to keep people around and consume it.
The various trends in website design, UX and digital marketing constantly are changing and shifting from year to year. It’s important that every 3-4 years, a review is made for your brand to be current.
If you’d like to discuss a new site, send us a message, we’d be happy to do a free website review. Email us on firstname.lastname@example.org or call us on 1300 877 503, we’d love to have a chat and see where we can help you.
Search engine optimisation is something any web developer or website owner should be aware of. It is an underpinning component of a websites design and structure. Through effective SEO a website can improve their traffic, organic search results and overall website ranking.
There are many tools that can help with this, like Yoast SEO for example. This plugin helps you research into your audience, determining the highest quality keywords and monitoring search engine behaviour. Having a greater understanding of your audiences search patterns gives you an edge over those who don’t, allowing you to create a more engaging and optimized website. For real estate websites, SEO can also be localised to your agencies area of focus. In doing this, you’ll be better equipped to outrank competitors in relevant search queries.
As far as search engine optimisation plugins go, Yoast is at the forefront of SEO technologies. Compared to other plugins on the market, which typically offer simple features like meta-tag additions, Yoast goes above and beyond in offering web developers the opportunity to boost their website rankings via effective SEO. Targeting keywords is one of the most important things you can do for your website to improve traffic and Yoast does this effectively. Moreover, with Yoast you will be able to optimize and keep track of these words in key places on your site.
One of the first and most important things you can do for your website is target your keywords. Yoast has a keyword suggestion tool that will assist you in doing this. This tool provides suggestions for popular keywords as well as suggestions beginning with each letter of the alphabet. Simply enter a keyword of your choosing and yoast will expand on this and dispense alternative keywords relevant to that word or phrase. The next step, once you’ve found optimal keywords is to add them to your website. Ideally, you add these words to places like title tags, URL structure, headers, meta descriptions and Alt Text.
As previously mentioned, real estate agencies can improve their SEO implementation by using local keywords. Because your target audience is going to be relative to location, you can afford to be more specific. More specific keywords are also known as long tail keywords.
Although these words will not be searched for as frequently as your main keywords they are still valuable to your website. In order to improve your search result rankings within the nearby area you should opt for such geo-targeted keywords that make use of local terms.
There are some ways you can manipulate SEO so that you can keep links that are doing well high up on the search results. Let’s say you’ve effectively implemented SEO within your website and added target keywords to the descriptions of your listings. If a listing has found itself towards the front end of the search result pages and then sells, your first thought might be to delete it from your website.
An alternative, that will prevent you from wasting this link, is to simply leave it up. Make it known to buyers who click on the link that the property in question is in fact sold, but list properties with similarities or within a close proximity on the page. This way you’ll be able to redirect any traffic from this page back to other pages of your website. You’ll probably be able to keep this up for a couple months and reap in the benefits.
Hope this tip helps you! We also provide custom SEO packages for businesses at Made Agency. If you would like to have a chat, please call us on 1300 877 503 or send us an email on email@example.com, we would love to assist.
The first impression a user makes when they click onto your website is an important one. Studies have found that it takes less than one second for a web user to form a first impression upon opening a website.
This is why it is essential to your success that you nail that landing page. The ultimate goal of your website is to maximise visitor conversions and the first thing to address in achieving this goal is to build and maintain a well designed landing page.
The first thing some web designers think of doing when trying to build a superior landing page is to be unique and inventive when really, the most successful designs are usually quite simple and stick to conventional website structures. Below, are some tips on what makes a good landing page design and how you can optimize this page to increase visitor conversions.
1. WEBSITE HEADLINE:
One of the fundamental elements of landing page design that you should tackle first is your headline. This is generally one of the first things that visitors to your website will see and it should clearly state what your website’s ‘offer’ is.
A website’s ‘offer’ varies from website to website and it might be as simple as consistent blog posts. Your website will not appeal to everybody that visits it so try and keep your headline and subheadline targeted towards the people more likely to stick around. Your subheadline should answer any questions users might have about your offer or confirm what your websites about. Nevertheless, your headline needs to be visible, clear and concise. Avoid confusion and strive for less words; your sub-headline will go into more detail about your offer.
2. CALLS TO ACTION :
Once you’ve got your headlines sorted it’s time to take a look at your calls-to-action (CTA’s). If you’re not familiar with the definition of a call to action, it is basically a piece of content designed to induce the user to perform an action. For example, ‘subscribe’, ‘sign up’, ‘buy now’ are all calls to action.
CTA’s are such a vital component of your landing page as they ultimately assist in keeping a portion of your website’s traffic sticking around. In saying this, try to keep these buttons above the fold and have at least 2 or 3 on your landing page. Make them stand out from the rest of your page so that visitors are visually drawn to them on arrival. You should also optimize these CTA’s for mobile use so that they are easily accessible and prevent the chances of users tapping on something they didn’t want to. Successfully implemented CTA’s should help increase and maintain traffic to your website.
3. USE OF IMAGES
Our next tip, almost as important as the first 2, is to use images. Lots of people are quick to leave websites when they can’t find what they want almost instantly. Others leave because they can’t be bothered to read an unnecessarily wordy description of a website’s offers.
Avoid losing visitors for both of these reasons by using images that capture the essence of what your website is all about. Optimize the image so that it looks good on both a computer and mobile device and make sure that the image clearly expresses the nature of your offering.
In doing the simple points above, you’ll be better able to capture that impatient percentage of users who visit your website.