How design is crucial to your marketing efforts

Design is everywhere.

You may already know this. What you may not know though is that design plays such an important role in the success of your marketing efforts. No matter how well you handle customer relations, or how high the quality of your product or service is, basic design elements can be the difference maker to your success.

When you think about your business, the first thing that might come to mind is your business name or logo. And this makes sense, it’s also going to be the first thing customers hear and see when researching your business.

Both give your brand identity. Your logo is like the face of your business. In saying this, it is important to make sure this face is as attractive as possible because you will likely be advertising it wherever you can. If you’re integrating your brand properly, you’ve probably added your logo to places like letterheads, document templates and email signatures.

Whilst this is a good sign of brand management, a poor logo design could be detrimental to all this hard work. Good design builds trust. It gives your business a more professional look. If your logo looks basic and outdated, potential clients will make assumptions about your business; that you can’t keep up with the times or perhaps that the quality of your product/service is subpar. People will make first impressions as soon as they see your logo, so make sure it’s a good one.

Marketing in the online realm has quickly become one of the best ways to sell a brand or idea. The success of this online marketing can all boil down your website’s performance and overall design. Web design encompasses both the aesthetic feel and general usability of a website. Despite what you might think, web design plays a crucial part in the representation of your brand and assists in shaping the opinions of your website visitors. On top of this, there are many factors that contribute to the efficacy of your web design.

Web building services like WordPress offer templates that can kickstart your design structure and organisation and help you adopt a more professional look for your brand. In this digital age, web design can be pivotal to the success of your marketing efforts and bad design can sometimes be as bad as not having a website at all. If your website is poorly designed, you run the risk of losing potential clientele. For instance, you might be thinking that the best way to attract business is by being unique and having an out of the box web design. This might be effective in some cases, however, confusion may arise for customers used to conventional layouts or those that are less tech-savvy.

One aspect of your marketing efforts where effective visual communication is essential is that of calls-to-action (CTA’s). This continues to play on that point about good web design. It is one thing to have a good web layout, but good web design includes things like CTA’s. Additionally, well-designed calls-to-action can do wonders for your marketing efforts. If they are well designed, they grab the attention of visitors and help convert readers into leads. These conversions are the ultimate goal of your marketing efforts and it is inevitable that good design boosts conversions. Another thing you can do is look at the analytics for these CTA’s, which allows you to measure the performance of such efforts.

Another area where design is very impactful is social media content. When creating daily, weekly or monthly content for the people who follow you, it is crucial that the design is not only eye-catching but also that the message is communicated loud and clear and has the right impression.

This also applies to how your emails are designed and laid out. The right design can carry all your content and encourage multi-level click-ins, whereas bad design might deter your audience, even if the content within is the best you’ve created. This is how important design; used in the right way, it will make or break how your audience connects with your brand, and eventually how they choose to spend their money on your products and services.

We’ve given you a few examples of how design plays a big part in your marketing efforts. If you are struggling to successfully market your business, it might mean that it’s time for a logo revamp, or possibly you need to restructure your website for easier accessibility. Whatever the case, use this article as a guide to direct you to better success in the marketing sphere.

We’re experts in website design and would love to help you create an exceptional brand. Check out our portfolio and if you like what you see, contact us – studio@madeagency.com

Camden Council

Camden Council

Client: Camden Council
Services: Animation, Graphic Design, Art Direction

Made were commissioned to create a timeline and animation for Camden Council showing the growth that has been undertaken at the council over the last three years. We wanted to develop an emotive story and create a journey for the council that showcases the huge transformation that is taking place in the area.

Camden Council

Seacapital

Seacapital

Client: Seacapital
Services: Branding, Graphic Design, Art Direction, Website

Seacapital specialise in property management, residential sales and project marketing exclusively for developers. We wanted to create branding that was professional and eye-catching, incorporating ‘Sea’ into their iconography with using the typography to create a wave. We created their complete corporate identity including stationery, corporate documents, website and environmental signage.

Sea Capital

Corkscrew

Corkscrew Cellars

Client: Corkscrew Cellars
Services: Branding, Graphic Design, Art Direction, Website

Corkscrew Cellars’ boutique stores are all locally owned and operated. Behind their extensive selection of Australian, New Zealand and international wines, beers and spirits, are real people who live and breathe the industry. Made recently created a new website and identity to showcase this experienced and knowledgeable brand.

Corkscrew

ETF Securities

ETF Securities

Client: ETF Securities
Services: Marketing Online, Cooperate Communication, Print

ETF Securities Australia is an expert, independent provider of accessible investment solutions. We produce all of their corporate communication (including online and print marketing) and the design and production of their quarterly ETF Landscape information booklet.

ETF Security

Mainbrace

Mainbrace

Client: Mainbrace
Services: Branding, Graphic Design, Corporate Identity

Mainbrace is Australia’s most experienced retail builder. We were commissioned by Mainbrace to evolve the logo and Endline lock up for all of their corporate communication. We evolved their existing brand to enhance the visibility and recognisability of the Mainbrace branding.

Mainbrace

Bendooley

Bendooley Estate

Client: Bendooley Estate
Services: Branding, Graphic Design, Art Direction, Website

Made Agency were commissioned to completely redesign and rebuild the website for Bendooley. We wanted to create a showpiece that really encapsulated the beautiful architecture and surrounding scenery of Bendooley’s grand estate. It is a spectacular destination within the Southern Highlands. We incorporated stunning imagery in the website design to showcase the beautifully preserved 200-acre property. We also built the booking platform with online payment gateway and made the site easily updatable so the client could update themselves with ease.

Bendooley

Mr. Juicy

Mr. Juicy

Client: Mr. Juicy
Services: Branding, Graphic Design, Art Direction, Packaging

Founded in 1985, Mr. Juicy is one of the oldest juice manufacturing companies in Vanuatu. For the re-launch of the brand, we rebranded Mr. Juicy, to give it a modern refresh. Introducing Mr. Juicy Kids with Apple, Pineapple, and Orange as their signature flavours.

Mr. Juicy

First Equity

branding Company Australia

First Equity

Client: First Equity
Services: Branding, Graphic Design, Web Design, Art Direction

Formed in 2001, First Equity Partners established itself as a boutique tax advisor and transaction specialist. With expertise in a wide variety of industries, clients have been represented across the Hospitality, Media, Property, Pharmaceuticals, and Retail industries.

First Equity

Lite Distribution

graphic design studios melbourne 

Lite Distribution

Client: Lite Distribution
Services: Branding, Graphic Design, Web Design, Art Direction

Lite Distribution is the partner of choice for emerging vendors wanting a distributor that understands the competitive enterprise software marketplace. We offer bespoke distribution solutions with a low-cost approach, tailored for you.

Lite Distribution