Client: Wyer & Co Services: Branding, Graphic Design, Identity, Copy Writing, Print, Digital, Web Design
Wyer & Co is one of Sydney’s most sought-after landscaping firms. They’ve earned an impeccable reputation for quality through designing and delivering verdant prestige gardens in eastern Sydney over many years. Made was tasked with elevating their brand to match the premium nature of their work. We amplified the luxury that embodies a Wyer & Co designed space with a clean, elegant brand, stationery and website.
Target Hunter is a premium performance coach and consulting firm based in Sydney. They help executives and high-performance teams build their focus, streamline their processes and chart a course to be generally more effective in both work and life. We created a bold and impactful brand that embodied the integrity of their services.
Inspired Intl. is one of the Asia Pacific’s leading destination events managers. They have a reputation for hosting innovative and inspiring events and conferences on behalf of the world’s largest organisations. Made was tasked with bringing that innovation and inspiration to their brand. We created an elegant and versatile corporate identity and an extended brand and website to allow this fine events company to put their best foot forward in front of their prestige clientele.
VCA Partners is an independent corporate advisory firm based in Sydney. They provide domestic and cross-border advisory services to public and private companies on strategy, valuation, mergers, takeovers, acquisitions, divestments, capital market activities, and restructuring. Made was engaged to create an elegant brand that illustrated the premium nature of their service and endeared them to their high net worth clientele.
Just Booked is an innovative booking platform that allows drivers to reserve parking spaces at selected locations. Parking provider Divvy approached Made to give its new booking system a bright, bold personality. We developed a holistic brand dripping in primary colours to give the new service a sunny disposition.
Client: Vanuatu Government Services: Branding, Art Direction, Web Design, Strategy, Campaign, Digital
Made was engaged by the Vanuatu Government to build a brand that celebrated the nation’s commitment to craftsmanship and the strength of their organic agriculture.
We created a bold marque that allowed producers and makers to show the world that their products were proudly ‘Vanuatu Made’. The project involved the creation of a not-for-profit entity that supports Vanuatu businesses by giving them a wider domestic and international audience via the brand’s website and an extensive advertising campaign.
You may already know this. What you may not know though is that design plays such an important role in the success of your marketing efforts. No matter how well you handle customer relations, or how high the quality of your product or service is, basic design elements can be the difference maker to your success.
When you think about your business, the first thing that might come to mind is your business name or logo. And this makes sense, it’s also going to be the first thing customers hear and see when researching your business.
Both give your brand identity. Your logo is like the face of your business. In saying this, it is important to make sure this face is as attractive as possible because you will likely be advertising it wherever you can. If you’re integrating your brand properly, you’ve probably added your logo to places like letterheads, document templates and email signatures.
Whilst this is a good sign of brand management, a poor logo design could be detrimental to all this hard work. Good design builds trust. It gives your business a more professional look. If your logo looks basic and outdated, potential clients will make assumptions about your business; that you can’t keep up with the times or perhaps that the quality of your product/service is subpar. People will make first impressions as soon as they see your logo, so make sure it’s a good one.
Marketing in the online realm has quickly become one of the best ways to sell a brand or idea. The success of this online marketing can all boil down your website’s performance and overall design. Web design encompasses both the aesthetic feel and general usability of a website. Despite what you might think, web design plays a crucial part in the representation of your brand and assists in shaping the opinions of your website visitors. On top of this, there are many factors that contribute to the efficacy of your web design.
Web building services like WordPress offer templates that can kickstart your design structure and organisation and help you adopt a more professional look for your brand. In this digital age, web design can be pivotal to the success of your marketing efforts and bad design can sometimes be as bad as not having a website at all. If your website is poorly designed, you run the risk of losing potential clientele. For instance, you might be thinking that the best way to attract business is by being unique and having an out of the box web design. This might be effective in some cases, however, confusion may arise for customers used to conventional layouts or those that are less tech-savvy.
One aspect of your marketing efforts where effective visual communication is essential is that of calls-to-action (CTA’s). This continues to play on that point about good web design. It is one thing to have a good web layout, but good web design includes things like CTA’s. Additionally, well-designed calls-to-action can do wonders for your marketing efforts. If they are well designed, they grab the attention of visitors and help convert readers into leads. These conversions are the ultimate goal of your marketing efforts and it is inevitable that good design boosts conversions. Another thing you can do is look at the analytics for these CTA’s, which allows you to measure the performance of such efforts.
Another area where design is very impactful is social media content. When creating daily, weekly or monthly content for the people who follow you, it is crucial that the design is not only eye-catching but also that the message is communicated loud and clear and has the right impression.
This also applies to how your emails are designed and laid out. The right design can carry all your content and encourage multi-level click-ins, whereas bad design might deter your audience, even if the content within is the best you’ve created. This is how important design; used in the right way, it will make or break how your audience connects with your brand, and eventually how they choose to spend their money on your products and services.
We’ve given you a few examples of how design plays a big part in your marketing efforts. If you are struggling to successfully market your business, it might mean that it’s time for a logo revamp, or possibly you need to restructure your website for easier accessibility. Whatever the case, use this article as a guide to direct you to better success in the marketing sphere.
We’re experts in website design and would love to help you create an exceptional brand. Check out our portfolio and if you like what you see, contact us – firstname.lastname@example.org
Client: Camden Council Services: Animation, Graphic Design, Art Direction
Made were commissioned to create a timeline and animation for Camden Council showing the growth that has been undertaken at the council over the last three years. We wanted to develop an emotive story and create a journey for the council that showcases the huge transformation that is taking place in the area.
Client: Seacapital Services: Branding, Graphic Design, Art Direction, Website
Seacapital specialise in property management, residential sales and project marketing exclusively for developers. We wanted to create branding that was professional and eye-catching, incorporating ‘Sea’ into their iconography with using the typography to create a wave. We created their complete corporate identity including stationery, corporate documents, website and environmental signage.
Client: Corkscrew Cellars Services: Branding, Graphic Design, Art Direction, Website
Corkscrew Cellars’ boutique stores are all locally owned and operated. Behind their extensive selection of Australian, New Zealand and international wines, beers and spirits, are real people who live and breathe the industry. Made recently created a new website and identity to showcase this experienced and knowledgeable brand.