Client: Sharon Fiona
Services: Branding, Graphic Design, Art Direction
Made designed a structured yet elegant logo for contemporary cake designer, Sharon Fiona. A circle divided into quarters, the logo is inspired by a cake cut into four pieces. The ligature of the ‘f’ dotting the ‘i’ represents icing, or piping of a cake. Combined with the colour palette of robin-egg blue and soft copper, the branding expresses the graceful, ornate nature of the delicacies created.