Mercedes-Benz Fashion Week Australia 2014 officially launched on Sunday April 6th with emerging and established Australian design talent showcasing their latest collections to international audiences. Made was excited to have the opportunity of working with Australian fashion giant Alex Perry and the renowned Sydney Fashion Blogger as part of the event. This initiative saw Made film Alex Perry’s Spring/Summer 14/15 collection both behind the scenes and on the runway, a presentation that was opened by the illustrious Victoria’s Secret Angel Alessandra Ambrosio.
In collaboration with women’s lifestyle platform Rescu.com.au, Made created an exclusive digital short to coincide with MBFWA. The film captures a small glimpse into the life of Alex Perry’s muse and Sydney Fashion Blogger. With impeccable style, this fashion connoisseur is followed by thousands of young fashionistas who turn to her Instagram feed for the next fashion trend and inspiration.
The digital short, will no doubt, be watched by Antoinette’s legion of fans and will prove that Made is capable of creating successful branding for any client in any industry. A notion that is no doubt supported by designer Alex Perry who had some nice words to say..
“I’m speechless!!!! That is so SO BEAUTIFUL!!!!! you guys are AMAAAAAZING!!!”