Made Agency designed the branding and creative strategy for The Duke.
The Duke of Wellington Hotel was known for it’s traditional and historic atmosphere, lending a sense of establishment and familiarity to the new development.
The branding has been designed to evoke a refined, established, yet modern aesthetic that reflects the amalgamation of the old and the new. The creative also has a framing/holding device around the spreads to highlight the imagery and make the images pop.
The marketing collateral continued the branding theme while highlighting the architecture and history of the surrounding area.