The portfolio of a website can be a great way to showcase your work. It provides a first impression of who you are as an individual or company. The way your portfolio is set out can impact how you are viewed as a creative and whether or not you gain clients.
We go through what to do and what not to do in your website portfolio.
1. Make it engaging
A portfolio should capture the attention of the viewer and make them want to delve further into your work. In order to do this, your portfolio should be engaging and exciting to look at. Finding creative ways to showcase your work, such as transitions and a mix of videos, photos and typography.
2. Have a range of content
Your portfolio should offer something for everyone to look at. By showcasing different categories and styles of your work, your portfolio will appeal to a wider range of viewers. In our portfolio, we include work from website design and stationary, to logo design and total rebranding. This not only makes it more interesting, but shows the variety of work we do!
3. Be the brand
One of the most important things to do is make sure that your portfolio reflects your brand as a whole. This includes your brand personality, design and values. Make sure that everything on your portfolio matches with your brand – from typography and content, to the overall design layout.
1. Make transitions too long
We say this a lot, but make sure your website transitions aren’t too long! If elements of the website take too long to load, users will get bored and frustrated, which will take away from your work. Keep it short and simple.
2. Make it hard to use
Like the transitions, the interface should also be simple and easy to use. Keeping the portfolio user friendly will ensure that they get the most out of your portfolio and enjoy the experience while they are there.
3. Avoid updating it
Users want to see what you’ve been working on; the latest and the greatest of your work! Make sure that your portfolio is kept current with new work so that you give a good range of content. This will keep it interesting and exciting for users.
Check out how we’ve put these tips into action in our portfolio.