Brand News
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In today’s competitive marketplace, effective packaging design is a crucial element of brand strategy. More than just a protective layer, packaging is often the first physical touchpoint between a brand and its audience. It communicates...
In an increasingly digital world, print design remains a valuable tool for brand marketing. While online campaigns dominate, well-crafted print materials create a tangible, lasting impression that helps businesses stand out. Understanding how to measure...
The Power of Visual Appeal in Marketing In today’s fast-paced digital world, visual appeal is not just an enhancement to your marketing efforts—it is the driving force that can transform an ordinary campaign into something...
We believe that in today’s digital landscape, high-quality photography is essential for creating a memorable brand identity. It’s not just about beautiful images—it’s about telling your story clearly and consistently. In this blog, we explain how...
In today’s competitive marketplace, how customers perceive a brand often determines its success. Corporate identity plays a vital role in shaping this perception by influencing trust, loyalty, and engagement. But what exactly is corporate identity,...
What Is Idea Persistence? Idea persistence refers to the ability to maintain and nurture innovative concepts, even in the face of rejection. It involves a strategic approach to keeping ideas alive and relevant within a...
What Is Rebranding? Rebranding is the process of changing the corporate image of an organisation. It involves a complete overhaul of your brand's identity, including its name, logo, design, messaging, and overall market positioning. A...
What is an Advertising Slogan? An advertising slogan is a short, memorable phrase used to communicate a brand’s message, values, or promise. It acts as a verbal logo, reinforcing your brand’s identity and helping your...
Understanding Print and Digital Media Print media refers to physical materials such as brochures, magazines, posters, business cards, and billboards. These tangible items provide a lasting presence, often leaving a memorable impact on their audience....
Why Effective Collaboration with Graphic Designers is Essential In the fast-paced and visually driven world of modern business, a strong brand identity is more important than ever. Whether you're launching a product, rebranding, or developing...
What is Minimalism in Graphic Design? Minimalism in graphic design is rooted in the principle of “less is more.” It focuses on simplicity, where every element has a purpose and nothing superfluous distracts from the...
What is Colour Psychology? Colour psychology explores how colours affect human behaviour, emotions, and perceptions. In graphic design, understanding these effects can significantly influence how a brand is perceived and how its message is translated....
What is Responsive Design? What is Graphic Design? Responsive design refers to an approach in web and graphic design that ensures a seamless user experience across different devices and screen sizes. It allows content to...
In today’s digital landscape, social media platforms are bustling with content, making it increasingly difficult for brands to stand out. This is where graphic design plays a pivotal role. The right design can transform ordinary...
In the ever-evolving world of design and branding, choosing the right typeface is essential. While numerous pre-designed typefaces are available, many businesses and designers opt for custom type. But what is the real value of...
What is ‘Noise’ in Design? In the world of design, 'noise' refers to any elements or components that distract from the main message or functionality of a design. This can include anything from cluttered layouts,...
Artificial Intelligence (AI) stands at the forefront of technological innovation, promising to revolutionise industries and reshape our world. But amidst all the buzz about its potential, predicting its future remains a contentious endeavour. Here’s why....
In the dynamic realm of digital marketing, I've often found myself facing a pivotal choice: Should I entrust my strategies to a reputed agency or leverage the capabilities of AI? Let's explore the merits of...
In today's visually-driven world, graphic design plays a pivotal role in shaping how we perceive and interact with information. From eye-catching advertisements to user-friendly websites, graphic design encompasses a wide array of disciplines aimed at...
A good story takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your showreel to get your ideas across and keep your audience engaged all the way through is tricky....
In graphic design, innovation knows no bounds, and Riso printing is one captivating technique making waves. Often called "digital risograph", it's an offbeat yet mesmerising method that adds a unique touch to any design. Explore...
In the ever-evolving realm of graphic design, aesthetics and visuals are just one aspect of the equation. The heart and soul of a brand lie in its purpose – it is a driving force that...
In the dynamic world of graphic design, understanding and effectively targeting the preferences of different generations is a crucial element in creating impactful and resonant designs. Gen Z stands out as a cohort with distinct...
Among the arsenal of design techniques, one intriguing approach that stands out is the art of optical illusions. Know more about the optical illusion in the history of Graphic Design here Optical Illusions in Branding...
In the ever-evolving marketing and branding landscape, businesses are constantly looking for innovative ways to stand out and make a lasting impression on their audience. One often underestimated yet powerful tool in a brand's toolkit...
In today's visually driven world, where the power of imagery and aesthetics often speaks louder than words, graphic design has emerged as a cornerstone of effective communication and branding. From the captivating logos that adorn...
Recognition for exceptional creativity and innovation holds immense value. The DNA Paris Design Awards 2023 stands as a testament to celebrating groundbreaking designs that push the boundaries of imagination and aesthetics. This year, among the...
Branding is the soul of any business, the unique identity that sets it apart from the competition. It encompasses everything from the name, logo and design elements to the company's values and mission. A powerful...
The magic of motion graphics and animation increased popularity, market influence, and how agencies incorporate them to create compelling designs. Made have done many logo animations such as Morgan & English, Harper Lane, Gardenlust and...
Fonts are vital in graphic design; they convey personality, evoke emotions, and effectively communicate messages. When it comes to your brand identity the power of customised fonts can enhance your design and elevate your brand...
The graphic design industry is transformed by AI, amplifying creativity and efficiency. Explore the rise of AI in graphic design and its impact on the industry. The Rise of AI 1. Amplifying Creativity with AI-powered...
As the world becomes more digital and fast-paced, businesses are looking for ways to stand out in the crowded online marketplace. With so many websites fighting for attention, it's important to make a good first...
Look around you. Graphic design is everywhere- posters, books, magazines, and websites. We live in a world with an overload of products, and great design can help your business to stand out. At Made, we...
By Richard Stenlake, Founder & CEO of Made Agency There is often a lot of noise about branding, rebranding, and keeping your brand relevant. We are now exposed to more images than ever before. On...
With online tools for design so easily accessible, you might question the necessity of engaging a graphic design studio. Sometimes, it can even be a good idea to take on projects yourself so you can...
Brand awareness can seem like a vague concept. How do you make people aware of your brand? How do you increase brand awareness? How can a brand convince customers that their product/service is the best...
Unfortunately, core graphic design skills are no longer enough. It might sound weird to say it but the skills you learned at university will only get you so far. Design is a competitive profession, and...
We are proud to announce that Made Agency has been awarded a Good Design Award for Communication Design for Australian owned company IQU. To have our work recognised for this leaves us feeling humbled. The...
Courage; the ability to do something that frightens one. Courage is the ability to confront something difficult or dangerous despite feeling fear. Courage is driven by a cause; something worth standing up for and fighting...
Entice; enticed; enticing; enticement; to attract artfully or adroitly or by arousing hope or desire. When we think enticing, we ultimately think how. At Made, we understand how important it is for clients to feel...
At Made, one of our key values is that we are innovators. But what does this really mean? To put it simply, innovation involves the development of new products, processes, or business models that better...
Collaboration – Acting, being or existing together. Ever wondered why collaboration is important in design? Everything naturally comes down to effective communication and mutual understanding. Collaboration is one of the main aspects of a great...
Movement, cause, crusade, drive, campaign; a series of actions advancing a principle or tending toward a particular outcome. Movement creates change that leads to discovery and direction. Movement is what powers us to create original...
Integrity is a characteristic that many of us value in ourselves, and it’s one we look for in those around us – specifically in our leaders. Integrity is a hallmark of ethical leadership – organisations...
Adventure means something to all of us. Whether it is sitting dormant, waiting to be active again, or burning constantly inside and pushing you forward. Made Agency is an award-winning branding & web design agency...
Design plays such an important role in the success of your marketing efforts or commonly known as marketing in graphic design. No matter how well you handle customer relations, or how high the quality of...
We are proud to have been awarded two Honourable Mentions in the DNA Paris Design Awards 2021 in the category of Graphic Design/Website Design. The DNA Paris Design Awards is an international elite jury that honours and celebrates fresh and...
Passion, fervor, ardor, enthusiasm, zeal mean intense emotion compelling action. Passion applies to an emotion that is deeply stirring or ungovernable.Our passion is what drives us to do what we do and move at pace,...
We’ve had such a great response to our "Graphic Design Trends for 2021" post and especially in Minimalist Graphic Design, so A BIG THANK YOU, from Made Agency. And we’ve had a few requests asking...
Mid-Autumn brings clear skies and chilly mornings, and as we march on through April let’s take a moment to reflect, breathe and keep our heads high for what the rest of the year holds. There...
True to its reputation, Simplify Finance operates with honesty and integrity, providing services that are extremely professional, tailored and rely on thorough expertise from their team. In a saturated and cagey sector, their honesty and...
Michael’s Double Bay has built up a reputation for providing customers with a happy experience every time. The hallmarks of their good service include experienced staff, an amazing and reputable menu, a renown for cleanliness...
Made Agency has been featured in Shaoqiang’s ‘Redesigning Logos’, a highly-regarded compilation featuring some of the best examples of a redesigned logo. We are honoured to have our designs recognised for their innovation and creativity....
Summer lawyers operates inside a specific area that requires expertise, and a tailored and professional approach to banking, finance and recovery law. They conduct their business with honesty, integrity and provide high-quality legal services. This...
We are thrilled to announce that Made was honoured with receiving the title as one of Sydney’s Best Digital Marketing Agencies in Australia. We are immensely proud to be featured in one of AGS’s prestigious...
Kingston & Partners is committed to providing high quality legal services to all current and prospective clients. They have a dedicated team of experts, allowing clients quick access to extensive and specialised advice. Their lawyers...
Legal Home Loans operates inside a niche marketplace, offering premium brokering services to legal professionals across Australia, with tailored loans to suit any type of legal professional. As well as providing high-end, professional services, they...
Novoa arose from a need to help people achieve a healthy, sustainable lifestyle through pain-free movement. They prioritise providing professional, empathetic and human-centred services that help clients return to enjoying what moves them. They are...
Transeal is a company that provides caulking services to Australia’s most reputable builders and construction firms. They specialise in external works on building facades such as caulking for cladding panels, glazing, brickwork and all forms...
Waverley College is a prestigious independent boy’s school, situated in the exclusive eastern suburbs area of Sydney. Founded in 1903 by Brother Quinn of the Franciscan Fathers, the school’s strong sense of faith, service, and...
The story of Alexander's Batch begins in a family cellar, with a young boy sent to grab another bottle of red for the dinner table. In the half-light of a sleep bulb under wooden beams,...
In its sixteenth year of publishing, Made Agency was invited by Asia Pacific Design (APD) to submit for the 2020 APD No.16 publication following the year’s theme of “Diversified Integration of Design” published by Sandu...
For over twenty years Tessellated Tile Factory has proudly featured Australia’s largest range of tessellated tiles at their Sydney-based workshop. It’s an iconic tessellated haven for inspiration, design selection and high-end quality where the Tessellated...
Made Agency Sydney – Merry Christmas Well, what a year that was. Although COVID-19 is far from being an after-thought or a surreal memory to bring up around the dinner table, humanity seems to have...
Existing in a place between luxury fashion and the best of streetwear design, 99 By Mandy fuses sophistication and casual to form bold statement pieces. For this project, the team drew inspiration from 99 By...
Italian Allure Travel is the authoritative voice on breathtaking, boutique escapes in Italy. They are a high-end concierge company providing first-class travel experiences, communicating with international high-net-worth individuals, offering an exclusive, creative, and innovative personalised...
Established in 2013, Jeckra is a specialist in the childcare sector that focuses on developing childcare centres and refurbishing existing centres. They provide project management, development management, construction management, and design services to deliver engaging,...
Moving home can be stressful, but VIVO Living is here to make the process that little bit smoother. Made were approached to create a brand identity for this modern, community-centred apartment complex based in Caringbah,...
https://vimeo.com/461669892 Evena, is a modern property developer delivering exceptional quality construction, where tones of minimalism and simplicity become ultimate sophistication. Located in Malborough, New Zealand, Evena fuses the elements of location and living, bridging the...
Upstate, the developers of Rosina, are an esteemed realty brand located on the Northern Beaches have been long-standing partners and collaborators with our team at Made Agency. Made was tasked to create branding for real...
https://vimeo.com/445146123/006c986bc2 Target Hunter encapsulates premium performance within a business, offering leaders and professionals the skills and tools to maximise results and sales, creating an individualised path to success. The team at Made partnered with Target...
https://vimeo.com/442978468/0bf344fbdf Waverley College is a proud and innovative school unique to the Eastern Suburbs of Sydney with a rich and distinguished history educating young men and boys. The school did research for brand experience agency...
Inspired by Roman architecture, Pantheone Audio bridges the gap between design and sensibility by completely immersing the user within the sound that becomes multi-dimensional. Made were involved in the brand development and conceptual ideation of...
The Australian Olympic Committee is a non-government, not-for-profit organisation, committed to the development of youth and sport, tasked with the responsibility to select, send and fund Australian Teams to the Olympic Games. Olympians are at...
This Christmas the good people of brand and digital agency - Made sharpened their pencils and brought twelve new big brand agencies to life. And here they are for your visual pleasure from a team...
This article will inform how the Made Agency branding & web design have come up with eight not-too-difficult and not-too-costly fixes to deal with using great delicacy and skill in the future of low cost...
Trying to find inspiration when rebranding? Many companies rebrand to evolve with their target audience and keep the brand current and distinguishable. It has been found that rebranding is effective in setting companies apart from...
Here at Made Agency, we design and develop quite a few business websites every year with unique Business Website Design. As much as we love designing custom websites, we also do get requests to review...
Design is everywhere. You may already know this. What you may not know though is that design plays such an important role in the success of your marketing efforts or commonly known as marketing in...
Firstly, let’s establish what we mean by ‘brand’. The brand of a company or business may hold different meanings to different people. For the sake of this article, a brand is not limited to merely...
If you’re an existing online business or an aspiring entrepreneur you’ve probably heard of Ecommerce Website Design. E-commerce is all over the internet. Whenever you buy something online, you’re engaging in an e-commerce transaction. Some...
Knowing when to redesign your website is an important aspect of staying relevant in an environment where style and technology are rapidly evolving.
Search engine optimisation is something any web developer or website owner should be aware of. It is an underpinning component of a websites design and structure.
The first impression a user makes when they click onto your website is an important one.
In a creative field such as design, achieving satisfaction on the end of both parties can sometimes be a difficult task.
The average businessperson might be inclined to think that the success of there is solely dependent on the basic aesthetic of their online space. The reality is that there are so many other factors that...
By the internet’s very nature it may not be a surprise that a user will usually stay on a website for less than 20 seconds.
Before launching a website, establishing a strong implementation of search engine optimization (SEO) tactics is crucial.
We already know that your website is your business card on a different platform, in our previous post, we spoke about the reasons why a website designer is essential for your business. Your site needs...
When it comes to your website; whether you should professional web design it on your own or hire a web designer is a question that is always on the agenda. Your website is the foundation...
A brand persona is the personification of the values of a branding design. A character who will dictate the tone of a brand, the language and style of it. It’s an avatar that you have...
Your business website is the gateway to the closure of new contracts, services and product sales. It’s your digital visit card. How will you create a visual invitation, something that will create a lasting impression?...
With online tools for design easily accessible, one might question the necessity of actually engaging a graphic design studio. Why does one really need to hire a professional graphic design or an agency with a...
Your website is the face of your brand on the internet. It provides a touch point for customers to gain information about the brand and see what your business is about. A good website should...
The portfolio of a website design agency can be a great way to showcase your work. It provides a first impression of who you are as an individual or company. The way your portfolio is...
Happy New Year! With 2019 upon us, many companies are considering to refresh their branding for the new year. Deciding to rebrand your business can be a daunting idea. It can be a great way...
As 2019 is just days away, we reflected on a few of our projects from 2018 to wrap up the year that was. The Skin Hospital The Skin Hospital is a division of the not...
As the holiday season is well and truly upon us, companies are beginning to add touches of Christmas cheer to their branding. From Starbucks and the Christmas Branding Agency themed red cup campaign, to Coca Cola...
If you’re an existing online business or an aspiring entrepreneur you’ve probably heard of e-commerce. E-commerce is all over the internet. Whenever you buy something online, you’re engaging in an e-commerce transaction. When designing websites,...
Integrating a range of content in website design can be what makes a good website great. It can make it more entertaining for users and showcase the brand in a more comprehensive way. By using...
Booklets as a promotional tool can be a great way to showcase your products or services. It is an interactive way for users to touch or flip through the booklet, as well as keep or...
Typography is an important aspect in the overall design of your website. It assists in communicating ideas, giving the page a sense of structure and showcasing your content. There are many options of typography for...
Trying to find inspiration when rebranding? Many companies rebrand to evolve with their target audience and keep the brand current and distinguishable. It has been found that rebranding is effective in setting companies apart from...
A logo is a mark of identity for easy recognition. It is comprised of pictorial or typographic elements and forms part of a bigger identity package to communicate a company’s identity and values. The compression...
