With online tools for design easily accessible, one might question the necessity of actually engaging a graphic design studio.
Why does one really need to hire a professional graphic design or an agency with a real understanding of design and commerce? The answer is simply this. With a graphic designer you will be able to create a recognised brand
in your market.
With it you will pique the interest of people who could be future consumers.
In addition to creating an identity for your brand; in the midst of massive competition, you need something that stands out and will differentiate you from competitors.
Here are some ways a graphic design agency can positively progress your brand or product:
1) Visual identity
Having a visual identity is all about maintaining consistency – of colours and fonts, so that they are always associated with the company.
One can create brand recognition with prospective clients with a good visual identity, because from their point of view, a strong identity generates a sense of belonging and reliability.
2) Differentiation from competitors
With an extremely competitive market and many brands selling products similar to yours, you can differentiate yourself with the help of a graphic design agency. Thoughtful design will make you stand out in the middle of competition. With consistent advice on evolving and transforming your brand, you will not only learn how to create a great brand but how to stay on brand in everything that you release in the market. Treat your agency as a partner in building your brand, it’s a great opportunity to build your brand and business!
3) First impressions are what matter
Before a customer can make a purchase from your brand, he must be attracted to it.
With a good graphic design, the first impression will be a good one, and will boost your brand and / or product.
4) Brand value
With a consistent visual identity, you have brand value.
Brand value goes far beyond profit (although that is the consequence). It’s because of a value brand with a good visual identity, people pay $50 in a white shirt with a known logo and $15 for a totally white shirt.
With a good design, your brand will begin to have value, not only your product.
5) Clarity in communication
Well done design can bring greater ease in communication.
Culturally, we associate some colours and shapes with certain products and experiences. Focusing on the consumer and how he reacts to certain sensory interactions makes it possible for us to have a clearer communication with them and thus easier for them to consume the brand.
In this way, having a visual identity, differentiating yourself from your competitors, creating great first impressions, increasing your brand value and having clarity all round in your communication are the top reasons why you need a graphic design agency asap!