When it comes to your website; whether you should design it on your own or hire a web designer is a question that is always on the agenda.
Your website is the foundation of your business. It showcases your products, services and your brand.
A web designer is specialised in different kinds of areas such as Typography, Colour Theory, Diagramming, Gestalt, among others to build websites that can convey business communication objectives of the clients and that easily facilitate business transactions.
In 2019, it has never been easier to put together your own website, with many tools now easily available online.
However, here are some points of why you should hire a web designer:
1. Save Time
No matter how big or small your business is, you will always have a lot to think about, to plan, do and make happen. Let’s face it: there’s no one more time poor than a business owner, especially one who is juggling the demands of multiple clients and also trying to get their business to grow.
Creating a website requires time, research, an understanding of your audience and how each website construction tool works. Leaving this in the hands of a web designer will leave you free to solve things that really only you can solve and that matter for the growth of your business.
2. Look professional from the very beginning
With a talented web designer helping you create your website and also with any design updates and marketing collateral you may need, your website will look much more professional from the outset.
Although this may generate a higher cost in the beginning, in the long run it will help in the sales and profit of the company. No one trusts a badly designed website.
3. SEO compliance
Nowadays, it’s just not enough to have a well designed and good looking website, it’s also important to be search engine aka Google optimised. A great website is all about being the right combination of quality content, responsive design and marketing.
This means the site structure, image optimisation, speed optimisation and having a mobile friendly design work together as moving parts of the same entity.
4. Custom design
The worst thing to do for your business is to create a website for the sake of creating one.
A good web designer will always have a process that involves aligning the website to your business, products and services. What are your business aims and objectives? What do you want to generate? How do you want to influence your audience and make a mark?
With a DIY approach, you will end up using a design that has already been created and that probably looks great, but doesn’t really function well as a business tool.
It should be the goal of every web designer to have a great knowledge of both design elements and the key SEO elements that need to be researched and put together before, during and after a website design project.
If you need a new website created for your business, we would love to chat with you!