Moving home can be stressful, but VIVO Living is here to make the process that little bit smoother. Made were approached to create a brand identity for this modern, community-centred apartment complex based in Caringbah, NSW, that aims to take the hassle out of moving house. Primarily targeting young professionals in between homes, VIVO Living provides a hassle-free, walk-in, and walk-out service with minimal strings attached.
Moving home and starting a new chapter in our lives should be exciting, and VIVO Living aims to make that beginning of that new chapter a stress-free experience. The full scope of works for this project called for brand identity, responsive web design, copywriting and digital assets. Made Agency developed an identity centred around a laid-back yet engaging aesthetic to communicate an uncomplicated but approachable brand personality. Digitally, the stress-free approach was applied to the website design with a clean, simplistic, and highly accessible user experience.
Communicating the simplicity and ease of VIVO Living’s service was at the heart of every design decision for this fresh and energetic identity, and the team at Made opted for an eye-catching combination of a minimal, modern aesthetic punctuated with charming supporting graphic elements with a crisp colour palette. Typographically, the contemporary, accessible, and popular Circular Std was chosen as a confident headline font with the versatile and clean Adelle Sans used as a supporting body copy font.
For the full project visit https://madeagency.com.au/
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