Merken Automotive partnered with Made Agency to redefine the independent mechanic experience through brand strategy and identity. Positioned between impersonal dealerships and inconsistent local workshops, the brand articulates a new standard built on precision, transparency, and trust. Anchored by the promise Performance to be remembered, the visual system and messaging express refined craftsmanship, modern technology, and customer-first service. The result is a confident, future-facing brand that elevates automotive care for European car owners and performance enthusiasts alike.
Interpod is one of Australia’s longest-established specialists in modular bathroom pod design and manufacture. While highly capable, the brand was being narrowly perceived and often engaged too late in the construction process to influence outcomes. Our brief was to reposition Interpod as a strategic partner — a brand defined by control, reliability and specialist expertise. Through a comprehensive brand discovery, we clarified Interpod’s true point of difference and built a focused strategy to support earlier engagement and broader market relevance....
