Today we’re talking about things that can make a massive difference in the way we portray our brands online, through your online shop – your business website.
Here at Made Agency, we design and develop quite a few websites every year. As much as we love designing custom websites, we also do get requests to review and re-design websites that have been around for 3, 5 or even 10 years. After more than a decade of working on different kinds of projects, we have seen all kinds of business websites, and we know a thing or do about the ones that work best.
As soon as someone lands on the main landing page or the home page, it is essential that they understand and know immediately who you are and what you’re on about. Visitors usually spend 5-10 seconds or even less than that before the internet drives them to another link, so you don’t have a lot of time to make this happen!
We have a few key points that we run through to make sure that all those key points are hit, so if your website is not converting the way you would like it to, or not even attracting your ideal client – here’s a couple of tips to help you with that.
Think about this –
1. Would someone know what your business is about as soon as they land on the website? What elements convey that information?
2. Is there a call to action, an opt-in offer or a service offering so they know what to do next?
3. Is your design created to attract the client or is it distracting?
4. Do the images and graphic elements reflect your brand? Are you creating the content to reflect and enhance your brand or does it look like it belongs elsewhere?
Keeping in mind the points listed above, we have 3 points here that will consolidate the areas that are most important when trying to create a distinct and well-crafted website.
The Top 3 things that you’re possibly doing wrong on your website
The content on your website is too much
If you’re tempted to look at this heading and think that this is not really you, it most probably rings true for you. Most websites have copy that is spilling out of every corner, and in most cases, it’s just- not- necessary.
With too much text, as important as it is, you run the risk of confusing the viewer, and this will, in most cases lead them to leave the website and not engage with you! All because they did not know where to look, what to do or where to go next.
This is a key point because your website is a strategic pointer towards your services and a key factor that will influence your marketing over the long (and short) term. It shouldn’t be all about your company and most importantly should not come across as a library of information.
Your website design only reflects your own personal style & design aesthetic, not your brand
The main purpose of a website is all about attracting and serving others. A website might look great to you but to someone visiting your brand, it might not create the same impression. We see this often especially with new business owners, and it’s completely understandable how you want to like and enjoy your own design and brand, but ultimately, you’re not working to attract yourself! You’re simply in business because you are looking to attract and serve others.
The best thing to do in this regard is to think about your ideal client and keep them front of mind when you are creating anything – whether that is the homepage or the services page – and even your portfolio. Show, don’t tell.
The solution? Learn about and focus in on your ideal client. Hone in on what makes them tick. Consider the style and design that your ideal client would be attracted to and marry that with your personal design preferences.
Creating a clear and crisp message about what your business does
Never assume that people will automatically understand what they’re meant to do when they land on your homepage. This is something that often happens and even though it’s something so simple and manageable, it still happens!
Like we mentioned before, it takes less than 10 seconds for a visitor to arrive, check your website, make an impression and then makes a (maybe permanent) decision of leaving your site (or staying if they love it!). This applies to businesses of every kind, products and services, blogs and e-commerce sites. The header of the website, whether it’s an image or has the text laid in with it, should communicate what your business does and give the person an idea about the value you offer.
The solution to this would be crafting a one-sentence description near the top of your website that clearly articulates what you do, what makes you unique and difference, and how your product or service will change your customer’s life.
Take action! Check your homepage today, and go through the elements we’ve covered today. It would be even better to ask someone who is your target market, or a potential customer who has an interest and real need in your product or service and let them give you some honest feedback
Taking these 3 quick actions can really make a difference for your business.
If you’re ready to build a new presence and create a brand that you and your customers love, take a step today! Contact us on firstname.lastname@example.org, check out our portfolio and if you think it’s a good fit, we would love to hear from you!