Best Layouts for WordPress SEO and reader conversions 

Navigation menu designed by Made for Blainey North

By the internet’s very nature it may not be a surprise that a user will usually stay on a website for less than 20 seconds. For this reason you need to make sure that your blog can make a quick impact, and a good place to start is with blog layout. A good blog layout will also help with your search engine optimization.

Considering you have a very limited time to make an impression, you’re going to want to keep it simple. Simplicity allows you to display the focus of your blog. For example, If you have too many headers or a sidebar loaded with links, you run the risk of cluttering your webpage and confusing the user. The focus of your blog is ultimately the content you are writing about, so in order to increase your reader conversions, you need to let the user read. Symmetry and order keep your site goal oriented and help your audience find what they are after with better success.

It is not surprising to find out that many web developers looking to stand out and increase traffic to their sites attempt to do so through unique and different web layouts. Whilst this might work for some, it can be risky as there’s a chance of losing readers getting lost or confused with an unfamiliar display of content.  

An example of a more typical yet successful layout is one that follows the ‘F’ design. This layout is preferred by many as it follows the normal pattern of eyesight and is easy to consume. You won’t lose any points from search engines for sticking to a safe site layout, and in fact it might do you some favours.

Streamlining your website layout is another productive way of making your content easier to consume as well as more visually pleasing. Using an appropriate combination of white/negative space and positive space not only conveys the focus of your website better but it also improves user experience by being easier on the eye. Apple is a company that exemplifies how this space can be used effectively.

Part of the visual uncluttering of your blog that can be done by a lot of blogs is to get rid of ads. Up until a certain point of success with your blog, ads might not be doing you any favours. In fact, in the early stages of your blogging career, they may be doing you a disservice. Unless you are already generating a decent amount of traffic to your blog, you most likely are not making enough from ad revenue to warrant the unattractiveness they bring with them. Getting rid of these eye-sores will not only clean up the look of your blog, but also retain the focus of your site on your written content.

Another recommend element of your blog layout that will both improve usability and search engine optimization is a ‘Search Bar’. Whilst this might seem simple, it is an effective tool that will allow your visitors to find what they are looking for easily and in turn keep them on your page. If they don’t find what they are looking for this feature can still prove beneficial as you’ll be able to study any search queries and target keywords for your search engine optimization. Through this, you’ll be better informed for what keywords you can add to your future blog posts and hopefully increase your reader conversions.

The best website layouts out there are ones that put an emphasis on the user experience. Whilst the basic aesthetic of your website is important for establishing a positive first impression, the layout is paramount in ensuring content consumption and in turn reader conversions.

How to Get Through a Creative Block: Five Tips to Overcome Artistic Struggles

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The feeling of an impending deadline can be overwhelming and daunting.
When there are projects piling up and clients waiting, there is no time to waste, even when you don’t know where to start.

Our staff share their top five tips on what to do when facing a creative block.

1. Go for a walk.

A walk is a great way to stimulate your mind. Get some fresh air and stop thinking about the creative challenges that lie ahead of you.
Sometimes the best way to solve a problem is to step away from it for a bit and then come back to it with a clear mind.

2. Talk with likeminded creatives.

Discussing ideas with colleagues or friends can be the perfect way to overcome a creative block.
The Made Agency team always share their projects with each other to get feedback for areas to improve.
By talking with others, you can gain new perspectives or find new ways to approach a brief.

3. Seek inspiration.

Creating mood boards, scrolling through Pinterest, or looking at portfolios of work can give you an idea of where to start and help you make headway.

4. Go back to basics.

Sometimes going back to the very basics of design principles can help you find an idea and get you moving in the right direction.

5. Write a list.

Jotting down your ideas or making notes from the creative brief you have been given can be a useful way to give you a better sense of direction.
Having a list of what you need to include in the task can also be a great way to ensure you are fulfilling all the requirements.

Are you suffering from a creative block and need help with your graphic design needs?
Call us today on 1300 877 503, or email studio@madeagency.com to find out more on what we can offer your business.

4 Questions To Ask Before Rebranding Your Business

Branding is so important because not only does it make a memorable impression on your customers, but it also allows your clients to know what to expect from your company. Therefore having a strong brand image is essential and one that is created by aligning with your company values and customer aspirations. The following four questions below will help you get started.

 

Question 1 .     WHO ARE MY CUSTOMERS?

First question to ask is, Who are your clients and who do you want your clients to be? Are your ideal clients already finding you or are you not quite reaching your clients?

It’s not always possible to serve everyone. Refining your focus and identifying the sorts of clients that you want to speak to is key. From here, you can identify what is missing and be able to provide value more specific to your customers’ needs.

 

Question 2.     WHAT VALUE DO I PROVIDE?

After identifying your target audience and customers, you can now ask the question, what value do I provide? Or to put in other words, how can I better serve the needs of my clients? These answers will help open up what you can improve about your business.

 

Question 3.     HOW CAN I BETTER DELIVER VALUE TO MY CLIENTS?

This question relates to your services, products and customer service. Identifying the how is important by evaluating your current methods and what you can build upon. Every element of your business adds to your reputation which enhances your brand.

 

Question 4.     WHAT IS MY COMPETITIVE EDGE?

What advantage do you have over your competitors? What do you do different from your competitors? Why should a potential client choose you?

Knowing what it is that sets you apart provides you with an edge that is also very useful when it comes to rebranding your business.

 

The above questions are simple and short but when honestly answered can help you with communicating your brand to designers and enable them to create or recreate a brand image that is best tailored to you.

Waterloo Design Centre

Waterloo Design Centre

Client: Waterloo Design Centre
Services: Branding, Graphic Design, Art Direction

Made Agency was approached to manage the rebranding of what was PYD Design Centre in Waterloo. This included name, brand identity, environmental signage as well as a new website and associated digital strategy. Rebranded as Waterloo Design Centre, it is home to the ultimate in interior design products from Australia’s leading names. The new identity and brand elements were created in order to enhance and reflect the centre’s position as an exclusive destination in Sydney’s fashionable Waterloo.

Waterloo

Synergy

Synergy

Client: Synergy
Services: Branding, Graphic Design, Art Direction
Packaging, Identity, Print, Digital

Made was approached to create the complete marketing and sales for Multi:Water Synergy. This included packaging design, logo, copywriting and art direction.

Synergy

Boss in Heels

branding design agency sydney

Boss In Heels

Client: Boss in Heels
Services: Branding, Graphic Design

Made was approached by Boss in Heels a new blog site promoting women in business to create a distinctive brand identity. Inspired by the classic womens high heel, Made’s design team created a mark based on a silhouette. Combining simple typography and clean lines the logo is both stylish and feminine.

Boss in Heels

Jewellers Association of Australia

The Jewellers Association of Australia (JAA) are recognized as one of the most knowledgeable and innovative jewellers in Australia. Made recently designed an elegant new ad campaign which reflects JAA’s dedication to professionalism and ethical standards in the jewellery industry.

The Duke

Made Agency designed the branding and creative strategy for The Duke.

The Duke of Wellington Hotel was known for it’s traditional and historic atmosphere, lending a sense of establishment and familiarity to the new development.

The branding has been designed to evoke a refined, established, yet modern aesthetic that reflects the amalgamation of the old and the new. The creative also has a framing/holding device around the spreads to highlight the imagery and make the images pop.

The marketing collateral continued the branding theme while highlighting the architecture and history of the surrounding area.

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The Denturist

Made recently designed the logo and website for The Denturist, a unique dental prosthetics service. Made incorporated The Denturist brand values of comfort, warmth and quality to create a distinctive and timeless design that also reflects the premium nature of the brand. The website continued this theme in that it is concise, direct and easy to use, while communicating the specialised comfort fitting and service the business provides.

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Cumberland Property Consulting

Made was recently approached by Cumberland Property Consulting to design a brand identity which reflects the professional, mature, and conservative nature of the property industry. The colours were kept to a minimum, providing a sharp and clean look. To add depth to the business cards, Made designed a pattern based on the logo, which could be used throughout the brand identity.

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