The feeling of an impending deadline can be overwhelming and daunting.
When there are projects piling up and clients waiting, there is no time to waste, even when you don’t know where to start.
Our staff share their top five tips on what to do when facing a creative block.
1. Go for a walk.
A walk is a great way to stimulate your mind. Get some fresh air and stop thinking about the creative challenges that lie ahead of you.
Sometimes the best way to solve a problem is to step away from it for a bit and then come back to it with a clear mind.
2. Talk with likeminded creatives.
Discussing ideas with colleagues or friends can be the perfect way to overcome a creative block.
The Made Agency team always share their projects with each other to get feedback for areas to improve.
By talking with others, you can gain new perspectives or find new ways to approach a brief.
3. Seek inspiration.
Creating mood boards, scrolling through Pinterest, or looking at portfolios of work can give you an idea of where to start and help you make headway.
4. Go back to basics.
Sometimes going back to the very basics of design principles can help you find an idea and get you moving in the right direction.
5. Write a list.
Jotting down your ideas or making notes from the creative brief you have been given can be a useful way to give you a better sense of direction.
Having a list of what you need to include in the task can also be a great way to ensure you are fulfilling all the requirements.
Are you suffering from a creative block and need help with your graphic design needs?
Call us today on 1300 877 503, or email email@example.com to find out more on what we can offer your business.
Branding is so important because not only does it make a memorable impression on your customers, but it also allows your clients to know what to expect from your company. Therefore having a strong brand image is essential and one that is created by aligning with your company values and customer aspirations. The following four questions below will help you get started.
Question 1 . WHO ARE MY CUSTOMERS?
First question to ask is, Who are your clients and who do you want your clients to be? Are your ideal clients already finding you or are you not quite reaching your clients?
It’s not always possible to serve everyone. Refining your focus and identifying the sorts of clients that you want to speak to is key. From here, you can identify what is missing and be able to provide value more specific to your customers’ needs.
Question 2. WHAT VALUE DO I PROVIDE?
After identifying your target audience and customers, you can now ask the question, what value do I provide? Or to put in other words, how can I better serve the needs of my clients? These answers will help open up what you can improve about your business.
Question 3. HOW CAN I BETTER DELIVER VALUE TO MY CLIENTS?
This question relates to your services, products and customer service. Identifying the how is important by evaluating your current methods and what you can build upon. Every element of your business adds to your reputation which enhances your brand.
Question 4. WHAT IS MY COMPETITIVE EDGE?
What advantage do you have over your competitors? What do you do different from your competitors? Why should a potential client choose you?
Knowing what it is that sets you apart provides you with an edge that is also very useful when it comes to rebranding your business.
The above questions are simple and short but when honestly answered can help you with communicating your brand to designers and enable them to create or recreate a brand image that is best tailored to you.
The Jewellers Association of Australia (JAA) are recognized as one of the most knowledgeable and innovative jewellers in Australia. Made recently designed an elegant new ad campaign which reflects JAA’s dedication to professionalism and ethical standards in the jewellery industry.
Made Agency designed the branding and creative strategy for The Duke.
The Duke of Wellington Hotel was known for it’s traditional and historic atmosphere, lending a sense of establishment and familiarity to the new development.
The branding has been designed to evoke a refined, established, yet modern aesthetic that reflects the amalgamation of the old and the new. The creative also has a framing/holding device around the spreads to highlight the imagery and make the images pop.
The marketing collateral continued the branding theme while highlighting the architecture and history of the surrounding area.
Made recently designed the logo and website for The Denturist, a unique dental prosthetics service. Made incorporated The Denturist brand values of comfort, warmth and quality to create a distinctive and timeless design that also reflects the premium nature of the brand. The website continued this theme in that it is concise, direct and easy to use, while communicating the specialised comfort fitting and service the business provides.
Made was recently approached by Cumberland Property Consulting to design a brand identity which reflects the professional, mature, and conservative nature of the property industry. The colours were kept to a minimum, providing a sharp and clean look. To add depth to the business cards, Made designed a pattern based on the logo, which could be used throughout the brand identity.