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Italian Allure Travel is the authoritative voice on breathtaking, boutique escapes in Italy. They are a high-end concierge company providing first-class travel experiences, communicating with international high-net-worth individuals, offering an exclusive, creative, and innovative personalised way to travel. 

With over a decade of experience in the industry, Italian Allure Travel does not settle for anything less than the highest of standards. That’s where the team at Made stepped in. Made Agency was given a brief that called for a minimal, yet undeniably beautiful, brochure design to showcase Italy in all its poetic glory with considered typography, elegant layout composition, and stunning high-quality imagery. Made Agency proved why we are the best brochure design agency in Sydney.

Italian Allure Travel had some key issues with their current brochure design that required immediate remedy:

  1. Overall, it didn’t appropriately reflect the luxury brand status Italian Allure Travel had gained through its consistent, high-quality services. 
  2. There was an unwanted amount of detailed, cumbersome content which limited the primary message of what the company offered to their audience. Italian Allure Travel offers a travel service in Italy that is beyond the imagination and there are no limits to what they offer their guests when it comes to refined luxury services. Reflecting that service in a concise, professional, and alluring manner was key.
  3. Ultimately, the images do most of the work to sell the locations and services of Italian Allure Travel. Considered composition of the extensive image gallery was needed to create cohesion in tone, messaging, and harmony. 

From in-depth discussions and meetings with the client, it was clear that there were several key outcomes required from Made (branding agency in Sydney) to ensure with the design of the brochure:

Pinpoint brand positioning and the communication of a dynamic and evocative experience and visual story that engages with the high-end, wealthy target audience. 

  1.  Curated imagery that shows the full vibrancy and colour of Italy with subtitle highlight points throughout as an internal narrative to explain who Italian Allure Travel is, who they speak directly to, what they offer them, and that Italy is the only destination they should consider for an escape. 

­The studio decided that a balanced fusion of tradition and contemporary was a key point taken from the design discovery session. Italy has such a rich history and Italian Allure Travel is always innovating their high-end personalised services, so a combination of a progressive modern ethos and honouring the famous history and aesthetic of Italy was paramount. 

From Sicily to Rome, Lazio to Tuscany, Made presented the entire breadth of Italian Allure Travel’s reach across the dazzling landscapes and elegant cities of Italy, highlighting incredible services such as a private boat, yacht, jet and helicopter charters, 5* luxury hotels, boutique private events and exclusive villa rentals.

2020 has all of us at Made dreaming of escaping to picturesque coastlines, ethereal valleys, and vibrant cities of Italy. 

View this project on our portfolio here

Italian Allure Travel
Italian Allure Travel - Featured
Italian Allure Travel
Italian Allure Travel - Brochure