What Is Idea Persistence?
Idea persistence refers to the ability to maintain and nurture innovative concepts, even in the face of rejection. It involves a strategic approach to keeping ideas alive and relevant within a client relationship, fostering an environment where creativity can flourish, regardless of initial client feedback.

Why Is It Important to Retain Inspiring Ideas?
Maintaining idea persistence with clients is crucial for several reasons:
- Encourages Innovation: Great ideas often take time to resonate. By keeping them alive, you allow space for further refinement and development.
- Demonstrates Commitment: Showing that you value and believe in your ideas can strengthen your relationship with the client and establish trust.
- Opens Future Opportunities: What may not fit the current project could become relevant later. Retaining inspiring ideas can lead to new opportunities down the line.
How to Keep Great Ideas Alive
Here are some strategies for ensuring that your great ideas remain relevant, even when the client initially says no:
- Seek Feedback: After a rejection, ask the client for specific feedback. Understanding their concerns can help you refine your idea to better align with their vision.
- Document Ideas: Keep a detailed record of your ideas, including the context and potential benefits. This will help you revisit and build upon them in future discussions with the client.
- Use Visual Aids: Presenting ideas through visual aids such as mock-ups or prototypes can help the client better understand your vision and its potential impact that it can have on the client’s target audience.
- Be Patient: Timing is crucial. Recognise that the client may not be ready for your concept yet. Keeping it on the back burner allows you to reintroduce it later when circumstances change.
Made Agency: Experts in Idea Persistence Strategies
At Made Agency, we specialise in helping clients navigate the complexities of maintaining idea persistence. Our team understands the nuances of client relationships and can guide you in keeping your most inspiring ideas alive, ensuring they are strategically positioned for future consideration.
How Easy It Is to Start Working with Made Agency
Starting with Made Agency is simple. We work collaboratively to assess your ideas and client interactions, helping you develop effective strategies for retaining and nurturing your creative concepts. Contact us today to discover how we can support your journey in idea persistence with clients and inspire lasting innovation.
Let’s Collaborate
Contact Made Agency today to discuss how we can collaborate and explore new possibilities together.
Phone: (02) 8007 7083
E-mail: studio@madeagency.com