Agents & Co represents a new calibre of real estate. Their vision is to be the leading real estate company in the region for both clients and agents by striving to develop collaborative partnerships. Agents & Co is based on transparency and trust which serve to build enduring relationships.
Made agency was tasked with naming and branding this new real estate firm. They wanted a brand that was energetic in approach and communicated collaboration and connection with both clients and agents.
Made worked very closely with Agents & Co to establish a tone of voice that would suggest modernity and a more professional, corporate aesthetic, paired with an energetic approach that is customer obsessed.