The Australian Olympic Committee is the National Olympic Committee responsible for developing, promoting, and protecting the Olympic Movement in Australia.
Made Agency’s art direction, design, and development were engaged to produce this year’s AOC “Further Service” Magazine with the concept behind this editorial strongly aligned with the spirit of Olympians’ promotion of the unity of the world, in turn promoting a peaceful society concerned with the preservation of human dignity.
The breathtaking bold powerful photography that features past Australian Olympians, art directed by Made Agency on location in Sydney beaches. Vast in scope and size, there is only one true ocean on Earth. This connected body of water surrounds the continents, resembling the endless goal of creating a better world.
Olympism is a philosophy of life, exalting and combining the qualities of body, will, and mind. It seeks to create a way of life-based on the joy of effort, the educational value of a good example, social responsibility, and respect for universal fundamental ethical principles.
