Eskander Bet engaged Made Agency to develop and create a brand vision, new direction and a unique voice for the sports betting firm.
The sports betting industry is changing quickly. Explosive growth is opening new opportunities for bettors, sportsbooks, leagues, and media companies. The pace of change in the betting industry is increasing, and the need to stand out is increasingly important as more competition enters the market. Made elevated the importance of having an intimate, honest, client focused vision.
Eskander Bet will exceed competitors by having a relentless focus on continually improving client experiences. Now is the time to take advantage of the opportunities that current betting firms offer, to bring the bookie back, and create a compelling value story and branded equity that resonates with their ideal clients.
Once you start thinking you have nothing left to learn, you have everything to learn.
Next Project
Vari Group
Inspired by the need to disrupt the labor hire and traffic control sector. Vari Group offers the entire package for clients. They want to position themselves as the ‘Go-to’ company for labor hire and traffic control in building and construction. Vari Group provides a flexible workforce that meets any company’s needs for short-term workers, long-term staffing, and the entirety. Made was tasked with creating a brand identity that displays confidence and compliance in the business.
