ETF Securities Australia is a specialist, independent provider of accessible investment solutions. They use transparent and cost-effective exchange-traded products (ETPs) to enable Australian investors to achieve their desired outcome, while also intelligently diversifying their portfolios. They also act as a dedicated source of actionable investor knowledge for Australian investors and their advisers. ETF Securities Australia is backed by the expertise, resources, and track record of the ETF Securities Group, a leading global provider of specialist ETPs, that developed the world’s first gold and oil ETPs.
Made was tasked with giving the brand an overall refresh. The approach taken was to keep the brand modern whilst having its structural elements remain. The logo is built to reflect our personality. The ETF sits in a strong square container whilst the triangle indicates the specialism in the wider market. The square sits on the strong foundations of Securities, which comes from their trusted market heritage.
