Brand aesthetic and supporting iconography: classical, yet contemporary.
Gardenlust
Gardenlust is a landscaping company which offers a high-end and unique approach to providing landscaping services to clients situated in Sydney. To Gardenlust, landscaping is not only a service they provide but a lifestyle which they design exclusively for their clients.
In collaboration, Made Agency created a visual identity that centered on showcasing their artistic and authentic approach toward designing beautiful outdoor spaces. A simple, but a sophisticated brand system that represents the high-quality level of their work. Our creative proposal was strongly built on the idea that gardening is an artistic process which enables clients to illustrate their creative instincts to produce elegant and striking designs. We refer to this concept as “L’art de vivre” – The Art of Gardens.
Made created a wordmark in harmony with the proposed brand aesthetic and supporting iconography: classical, yet contemporary. Central to this wordmark is the use of the typeface ‘Didot’ which is a neoclassical font, reminiscent of the Age of Enlightenment (17th-18th century). The French font echoes the timeless elegance and style that is reflected in Gardenlust’s design process.
An additional icon was designed to complement the logo and mirror the theme of sophistication and elegance. The icon was inspired by both nature and the Golden Ratio, chosen as a point of inspiration for its ability to measure proportions of natural objects and man-made systems in a way that is pleasing to the eye. It appears separately to the wordmark, although they work in a simultaneous fashion.