Legal Home Loans are Australia’s only finance and mortgage broking firm that specialises in lending to legal professionals, offering a unique, high-end niche service to highly-regarded and respected clients. They are experts in sourcing the best loans, exclusive benefits and tailoring services for those in the legal industry.
In order to reflect the premium and unique services offered by Legal Home Loans, a change was required in the logo and key brand elements to create a more modern, sophisticated visual identity. Made Agency was tasked with designing these changes and worked in collaboration with the client to achieve a brand concept that successfully represents their niche, and exclusive position in the marketplace.
Made created a new logo that was distinct and memorable, an important objective that would reflect their uniqueness and industry leadership. When considering changes in the design process, Made took into account how the colour scheme, typography, web design and tone of voice would play a role in forming a cohesive, contemporary identity.
