Simplify Finance

Simplify Finance is a financial services company based in Sydney, they are a team of premium, vastly experienced and bespoke mortgage broking experts. Over 20 years’ worth of combined experience in banking and finance offers clients an impressive level of assurity, knowledge and tailored experiences. What makes Simplify Finance unique is their ability to break down complex financial services to a level that is easily understood by clients, providing them a sense of ease and confidence throughout the process.

Despite Simplify Finance’s impeccable reputation in the industry, they were lacking in a solid brand identity that encompassed the vision and nature of their company. Made was tasked with creating an identity that presented the company with a more high-end feel. The entire branding process consisted of developing the logo, colour palette, typography, social media assets and the overall brand strategy. Our team of creatives developed a conceptual framework that would support the company’s goals and strengthen their most impressive attributes.