Wenona School engaged Made Agency to evolve its brand at a defining moment in its history. Established in 1886 and recognised for academic excellence and character-led education, the school embodies a clear duality — grounded in heritage, yet progressive in outlook.
This insight shaped the brand platform: Strong Tradition. Global Ambition. A positioning that honours Wenona’s legacy while expressing its forward momentum.
We refined the existing crest with precision — widening the shield, redrawing the wordmark, refining the ribbon and formally introducing EST. 1886 to strengthen clarity and balance. We then developed a comprehensive visual identity system and brand guidelines spanning logo architecture, typography, colour hierarchy and multi-channel application.
A modular grid framework, inspired by the crest, enabled structured storytelling across campaigns and communications. We also created the Wenona 140 Years Celebration identity, a refined extension of the masterbrand unifying events, merchandise and advertising.
The result is a cohesive brand ecosystem and digital experience that honours more than 140 years of tradition while confidently positioning Wenona for the next century.
Merken Automotive partnered with Made Agency to redefine the independent mechanic experience through brand strategy and identity. Positioned between impersonal dealerships and inconsistent local workshops, the brand articulates a new standard built on precision, transparency, and trust. Anchored by the promise Performance to be remembered, the visual system and messaging express refined craftsmanship, modern technology, and customer-first service. The result is a confident, future-facing brand that elevates automotive care for European car owners and performance enthusiasts alike.
