Buildform

Buildform has built its reputation on being a responsive, honest, and client-focused partner who is equally capable of delivering projects for private developers, strata corporations as well as large multinational organizations. With this in mind, Made Agency set out to create a brand refresh that nods to the past 25 years, whilst launching the brand into the next 25 years and beyond.

The new identity reflects the specialized and professional focus of the company. Made worked very closely with Buildform to establish a tone of voice that would suggest simplicity, modernity, and a more professional, clean aesthetic, paired with an established high-quality finish. This is the golden balance in our branding process that successfully treads the line between old and new.

Made drew upon these qualities as an important source of inspiration that would help form the graphic identity, in a sense they acted as the brand pillars. The logo system Made designed contains a primary wordmark to be used across all print and digital applications, as well as a supporting acronym. The logo system acts as an anchor for all aspects of the identity and should be used and applied appropriately in line with these brand guidelines.

Made adjusted each of the design elements to be used in a number of applications, including business cards, letterheads, stationery, social media assets, website design, and development.