IQU is an Australian consumer technology company focussed on everyday Australian’s needs for the latest quality technology devices. Established by ex-Bluechip Telco Executives who saw the opportunity to keep Australian communication industry profits on Aussie shores, IQU needed a world-class, sophisticated brand to sit at the table of global competitors.
IQU’s Australian smartphone and technology consumer brand will operate across Australia, New Zealand and the Pacific Islands with global expansion in the future. The designs needed to genuinely capture the Australian product which offers the latest in smartphone technology, top-tier security, beautiful design and affordable pricing.
The designs needed to tap consumers aspirational intentions while having capability to offer the latest tech and functionality savvy users expect. Security was paramount, and the design needed to be modern as well as affordable to compete with the buying power of IQU’s global competitors.
Agents & Co represents a new calibre of real estate. Their vision is to be the leading real estate company in the region for both clients and agents by striving to develop collaborative partnerships. Agents & Co is based on transparency and trust which serve to build enduring relationships. Made agency was tasked with naming and branding this new real estate firm. They wanted a brand that was energetic in approach and communicated collaboration and connection with both clients and...
