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Michael’s Double Bay

Michael’s is a family-owned cafe situated in the small community of Double Bay, Sydney. It has been in operation for the past 20 years, serving the finest selection of coffees, sandwiches and salads daily. Throughout this time, they have established close-knit relationships within the community, providing them with service that encourages them to keep coming back time after time.

Although Michael’s is highly regarded in the community, their previous brand identity did not reflect their reputation for delivering high quality service and fresh produce to customers. This is Made comes in, we collaborated with Michael’s to create a whole new brand identity that could adapt to the changing needs in a competitive environment.

Made created a new logo, additional graphic illustrations, website design and development and all key brand assets that would form the new visual system.


  • Branding
  • Packaging Design
  • Web Design
  • Photography
  • Art Direction
  • Print
  • Social Media
  • Copywriting

The aroma of freshly ground coffee.