In the wake of Midford’s history, the brand has evolved into one of Australia’s household names. Providing quality, authenticity and innovation for Australian generations past and present. Midford has always offered a superior and high quality product to be worn with respect, aspiration and pride. A uniform is more than just a uniform, it’s something to be valued and celebrated.
Made proposed a quiet but confident introduction of Midford’s impact on Australia’s history and future, and how the two parallels are directly linked in any given present moment.
The ‘Made to be worn’ Catalogue represents its schools through high-quality, hard wearing and beautifully designed apparel. It also highlights Midford’s tagline of ‘Australias Uniform’.
Made utilised the values of Midford and created a campaign that reflected this. The natural and beautiful settings used to capture the photography were art directed by Made Agency on location in Sydney. Made used this photography to create a beautiful, elegant catalogue for Midford.
