Novoa is a recently launched multidimensional health and wellness centre which offers services that focus on helping people regain and improve their movement. Located in North Sydney’s Mona Vale suburb, Novoa is a unique business which takes a holistic, and human-centered approach to helping clients reach their fullest physical potential.
Novoa tasked Made Agency with creating an entirely new visual identity to launch their health centre to the market. Our creative concept was strongly based on the idea that physical health and well-being requires a gentle, holistic approach that focuses on creating a healthy, sustainable lifestyle. What distinguishes Novoa from other healthcare centres is the attention to each client’s physical needs and the high level of professional expertise provided.
Made worked closely with Novoa to form the framework for critical design elements such as brand strategy, logotypes, colour scheme and tone of voice. In keeping with the visual identity we established, Made wanted the healthcare centre to feel authentic, humane and accessible.
