Sep 27, 2024 | Art Direction, Brand Guidelines, Graphic Design, Social Media
What is Minimalism in Graphic Design? Minimalism in graphic design is rooted in the principle of “less is more.” It focuses on simplicity, where every element has a purpose and nothing superfluous distracts from the core message. This approach is characterised by...
Sep 20, 2024 | Art Direction, Brand Guidelines, Graphic Design, Social Media
What is Colour Psychology? Colour psychology explores how colours affect human behaviour, emotions, and perceptions. In graphic design, understanding these effects can significantly influence how a brand is perceived and how its message is translated. The Basics of...
Aug 30, 2024 | Art Direction, Brand Guidelines, Graphic Design, Social Media
What is Responsive Design? What is Graphic Design? Responsive design refers to an approach in web and graphic design that ensures a seamless user experience across different devices and screen sizes. It allows content to adapt fluidly, maintaining functionality and...
Aug 21, 2024 | Art Direction, Brand Guidelines, Graphic Design, Social Media
In today’s digital landscape, social media platforms are bustling with content, making it increasingly difficult for brands to stand out. This is where graphic design plays a pivotal role. The right design can transform ordinary content into visually striking,...
Aug 6, 2024 | Art Direction, Brand Guidelines, Graphic Design
In the ever-evolving world of design and branding, choosing the right typeface is essential. While numerous pre-designed typefaces are available, many businesses and designers opt for custom type. But what is the real value of custom type? Let’s explore the benefits...
