Knowing when to redesign your website is an important aspect of staying relevant in an environment where style and technology are rapidly evolving. This post will help inform you of the telltale signs that suggest it’s time for a website revamp.
If you are reading this post, it probably means that you’re considering a change already. And if you are considering, you more than likely do need to redesign your website.
1. Speed
A simple but significant element of your website’s functionality is its speed.
This can be the deciding factor between whether a reader stays on or abandons your webpage. There are online services that allow you to test the speed of your website.
Obviously the quicker the better, but if your website is starting to get beyond the 3-second mark it’s probably time to update your site.
Alternatively, there are plugins such as W3 Total Cache you can use for your website that effectively increase overall performance and load times. They do this by caching data on the pages of your website, storing it in server for faster loading in the future.
2. Links
Aside from speed, another basic factor relating to the functionality of your website is the links. Sometimes there are so many links on your website it’s hard to keep track of them. Despite this, it is integral to the reputation of your website to ensure that all the links on your website are working and are directing to the desired location. This means removing links to pages that no longer exist or filling in any gaps that may be present in your sitemap.
3. Responsive Design
Another important component of your web design to consider is your mobile presence if any. In this day and age, with mobile searches representing the majority of searches on the internet, it is essential to give consumers the opportunity to visit your website via a mobile device.
This is definitely an imperative step in making your website up to date and keeping users happy, although it may not call for a total site renovation. If your website was designed through WordPress, you’re in luck. WordPress provides website owners with plugins that seamlessly convert your existing website to one that is mobile friendly. Moreover, you are able to customise it your way and keep up with the times in the process.
The main objective of any website is to facilitate reader or customer conversions. The first impression a user makes when they reach your homepage is critical. It takes less than a second to form a first opinion on a website, so you need to make a quick impact. The first thing you’re going to want to concentrate on when redesigning your website is the sheer aesthetics of that homepage. Think about the layout, images, negative space, colour palette.
The visual elements are the most important things in those first few seconds, focus on the content when you’ve designed a website attractive enough to keep people around and consume it.
The various trends in website design, UX and digital marketing constantly are changing and shifting from year to year. It’s important that every 3-4 years, a review is made for your brand to be current.
If you’d like to discuss a new site, send us a message, we’d be happy to do a free website review. Email us on studio@madeagency.com or call us on 1300 877 503, we’d love to have a chat and see where we can help you.
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