Booklets as a promotional tool can be a great way to showcase your products or services. It is an interactive way for users to touch or flip through the booklet, as well as keep or pass on to others. Getting the design of your booklet right is important to make sure it is effective, professional and engaging with readers.
We go through what to do and what not to do when designing booklets.
1. Get the imagery right
Using a right selection of images can make or break a booklet. Images attract attention and create a visual to go with the text that makes it easier to read. It is important to make sure that the images of a high quality, relate to the topic and aren’t cheesy.
2. Limit your fonts
As we discussed in our typography blog post, it is crucial to limit the number of fonts and emphasis used. Using only a few fonts can help make the booklet look more sophisticated and aesthetically pleasing.
3. Proofread, proofread, proofread
Make sure at least three people have read through the booklet before you send it off for printing. Check for spelling and grammatical errors, as well as things that don’t look quite right. If many people are going to read the booklet, you need to make sure it is professional.
It is important not to overcrowd the booklet by cramming it full of text walls and images. This will make it difficult to read and overwhelming to look at. Avoiding overcrowding or leaving too much space in the booklet will help get the right balance to make your booklet look great.
2. Have a confusing layout
When designing your booklet, it is important to make sure that the layout flows well. Text and images should work hand in hand to create a story. Reader should not be having to look for where the paragraph goes, or what comes next when reading a booklet, it should be easy to read.
3. Forget the facts
Having a good design is just as important as having good copy on your booklets. Make sure that your information is easy to read, with enough facts to effectively convey your message. Your booklet should sell your brand as much as be aesthetically pleasing.
Check out some booklets we’ve recently created for our clients below.