The Australian Olympic Committee is a non-government, not-for-profit organisation, committed to the development of youth and sport, tasked with the responsibility to select, send and fund Australian Teams to the Olympic Games. Olympians are at the heart of everything the AOC does. This annual editorial celebrates and highlights the wonderful work past and present Olympians are committed to all year round to spread the Olympic message.
The team at Made were tasked to conceptualise, create and execute the editorial design for the Australian Olympians Magazine, to be published and distributed to all committee members, as well as past and present Olympians. The key message: showcase and highlight the undeniable and unique Australian Olympic spirit. Made sought to capture the sporting essence of this diverse country through clean, engaging and vibrant editorial design.
The leading headline for the magazine, ‘From Grassroots to Greatness’, aims to celebrate a dedication to a dream. A dream that all Olympians have; to represent their country and, for a moment in time, be the best in the world at their sport. Past and present Olympians always strive to inspire the next generation of Australian athletes and a strong, supportive and tight-knit Olympic community has never been more important.
On July 8th 2020, Winter Olympian Alex “Chumpy” Pullin died in a spearfishing incident at Palm Beach on the Gold Coast. The Olympic community was shaken. “Chumpy” a three-time Winter Olympian and two-times world champion snowboard cross athlete, who carried the flag for the Australian Team at the Opening Ceremony of the Sochi Winter Olympic Games in 2014, was an integral part of the Winter Olympics team. The death, although tragic, brings the Australian Olympic community closer together, as they mourn the untimely passing of an inspiring teammate and friend.
Made would like to thank the AOC for the incredible opportunity to work on this exciting project. Scroll down for a showcase of this brilliant project.